Sami Darouni

Senior Executive Advisor, Strategy& Middle East

Sami Darouni is a Senior Executive Advisor with Strategy& and a member of the firm’s Consumer Markets practice in the Middle East.

He has more than 28 years of experience across positions at multinational fast-moving consumer goods corporations in the Middle East and Africa region. His main focus areas include strategic planning, general management, business turnarounds, market entries, marketing, and brand building.

Prior to joining the firm, Sami was regional president at Mars Inc. for the Middle East, Turkey, and Africa region. He also worked at Kraft Foods and PepsiCo.

He holds an MBA from INSEAD and a master’s in engineering from Columbia University in New York.