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Partner, Strategy& Middle East
Hicham specializes in strategic transformations for mobile and integrated operators, with a focus on commercial turnarounds, customer analytics, analytical marketing, customer experience, and operating models.
In addition to his client work, he co-authored the Strategy& report “Hitting the target: Analytical imperatives for telecom marketers in emerging markets.”
Hicham holds an MBA from Harvard Business School, a master’s degree in fiber optics and photonics from Texas A&M University, and a BE in computer and communications engineering from the American University of Beirut.