Partner, Strategy& Middle East
Hicham specializes in strategic transformations for mobile and integrated operators, with a focus on commercial turnarounds, customer analytics, analytical marketing, customer experience, and operating models.
In addition to his client work, he co-authored the Strategy& report “Hitting the target: Analytical imperatives for telecom marketers in emerging markets.”
Hicham holds an MBA from Harvard Business School, a master’s degree in fiber optics and photonics from Texas A&M University, and a BE in computer and communications engineering from the American University of Beirut.
© 2019 - Fri Nov 22 08:13:30 UTC 2019 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.