The Ideation Center is the leading think tank for Strategy& in the Middle East. We aim to promote sustainable growth in the region by helping leaders across sectors translate socioeconomic trends into actions and better business decisions.
Dima Sayess
Partner, Middle East
Dima Sayess is a Partner with Strategy& and the lead of the firm’s Ideation Center in the Middle East. She has more than 15 years of experience in consulting in the region.
Jana Batal
Senior Fellow, Beirut
Jana Batal is a senior fellow with the Ideation Center at Strategy&. She has worked across the public sector, oil and gas, utilities, technology and telecommunications industries, and has over six years of experience in consulting in the Middle East.
Melissa Rizk
Senior Fellow, Beirut
Melissa Rizk is a senior fellow with the Ideation Center at Strategy&. She has experience in Public Sector projects, mainly in strategic planning, operating model design and process development.
George Sarraf
Managing Director, Middle East
George Sarraf is a Partner and the Managing Director of Strategy& in the Middle East, and is part of the firm’s EMEA Core Leadership team. Previously, George led the Energy, chemicals, and utilities practice in the region.
Stephen Anderson
Middle East Clients and Markets Leader
Stephen is the Clients and Markets Leader at PwC in the Middle East, and a member of the PwC Middle East Executive Board.
Per-Ola Karlsson
Partner, Middle East
Per-Ola Karlsson is a Partner with Strategy&.
Dr. Yahya Anouti
Partner, Middle East
Dr. Yahya Anouti is a Partner with Strategy& and a member of the firm’s Energy, Chemicals, and Utilities practice in the Middle East.
Marwan Bejjani
Partner, Middle East
Marwan Bejjani is a Partner with Strategy& and a member of the firm’s Engineered products and services practice.
Tarek El Zein
Partner, Middle East
Tarek El Zein is a Partner with Strategy& and a member of the firm’s Telecommunications, Media, Technology, and Digital practice.
Mahmoud Makki
Partner, Middle East
Mahmoud Makki is a Partner with Strategy& and a member of the firm’s Communications, Media, and Technology practice.
Countries in the GCC region can move from the social welfare model, in which the burden falls mostly on the government, to social investment, in which the government creates a market to enhance societal well-being. Watch this clip to learn more, or download the study.
Five key stages for developing the tourism sector across the Middle East
Putting the sustainable development goals at the centre of the COVID-19 pandemic response
Gulf states must get leisure, entertainment mix right
Leisure and entertainment investment will boost GCC
Dubai’s cultural visa promise is music to artists’ ears
Tailoring L&E investments in GCC could generate $3.4bn annually
Using behavioural science for greater economic good
Sharing economy boom benefiting GCC businesses and consumers
