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Ideation Center
The Ideation Center is the leading think tank for Strategy& in the Middle East. We aim to promote sustainable growth in the region by helping leaders across sectors translate socioeconomic trends into actions and better business decisions.
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Our people
George Sarraf
Managing Director, Middle East
George Sarraf is a Partner and the Managing Director of Strategy& in the Middle East, and is part of the firm’s EMEA Core Leadership team. Previously, George led the Energy, chemicals, and utilities practice in the region.
Stephen Anderson
Middle East Clients and Markets Leader
Stephen is the Clients and Markets Leader at PwC in the Middle East, and a member of the PwC Middle East Executive Board.
Per-Ola Karlsson
Partner, Middle East
Per-Ola Karlsson is a Partner with Strategy&.
Art Kleiner
Editor-in-Chief, New York
Art Kleiner is the Editor-in-Chief of strategy+business, the award-winning management magazine published by PwC’s Strategy&.
Dr. Yahya Anouti
Partner, Middle East
Dr. Yahya Anouti is a Partner with Strategy& and a member of the firm’s Energy, Chemicals, and Utilities practice in the Middle East.
Marwan Bejjani
Partner, Middle East
Marwan Bejjani is a Partner with Strategy& and a member of the firm’s Engineered products and services practice.
Tarek El Zein
Partner, Middle East
Tarek El Zein is a Partner with Strategy& and a member of the firm’s Telecommunications, Media, Technology, and Digital practice.
Mahmoud Makki
Partner, Middle East
Mahmoud Makki is a Partner with Strategy& and a member of the firm’s Communications, Media, and Technology practice.
Alice Klat
Director, Beirut
Alice Klat is the Director of the Ideation Center. She was previously a manager with Strategy& and a member of the communications, media, and technology practice. She has more than ten years of experience in consulting in the Middle East.
Jana Batal
Senior Fellow, Beirut
Jana Batal is a senior fellow with the Ideation Center at Strategy&. She has worked across the public sector, oil and gas, utilities, technology and telecommunications industries, and has over six years of experience in consulting in the Middle East.
Melissa Rizk
Senior fellow, Beirut
Melissa Rizk is a Senior fellow with the Ideation Center at Strategy&. She has experience in Public Sector projects, mainly in strategic planning, operating model design and process development.
Nadine Abi Akar
Junior fellow, Beirut
Nadine Abi Akar is a junior fellow with the Ideation Center at Strategy&. She has worked in the fields of psychology, education, and neuroscience.
Explore further
Latest media clips
Dr. Yahya Anouti on the circular economy
Dubai One interviews Dr. Yahya Anouti, Principal with Strategy& Middle East, to discuss the firm’s study "Putting GCC cities in the loop: Sustainable growth in a circular economy".
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