Ideation Center

The Ideation Center is the leading think tank for Strategy& in the Middle East. We aim to promote sustainable growth in the region by helping leaders across sectors translate socioeconomic trends into actions and better business decisions.

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Our people

George Sarraf

George Sarraf
Managing Director, Middle East

George Sarraf is a Partner and the Managing Director of Strategy& in the Middle East, and is part of the firm’s EMEA Core Leadership team. Previously, George led the Energy, chemicals, and utilities practice in the region.

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Stephen Anderson
Middle East Clients and Markets Leader

Stephen is the Clients and Markets Leader at PwC in the Middle East, and a member of the PwC Middle East Executive Board.

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Per-Ola Karlsson
Partner, Middle East

Per-Ola Karlsson is a Partner with Strategy&.

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Art Kleiner
Editor-in-Chief, New York

Art Kleiner is the Editor-in-Chief of strategy+business, the award-winning management magazine published by PwC’s Strategy&.

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Fadi Adra
Partner, Middle East

Fadi Adra is a Partner with Strategy& and a member of the Public Sector practice.

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Dr. Yahya Anouti
Partner, Middle East

Dr. Yahya Anouti is a Partner with Strategy& and a member of the firm’s Energy, Chemicals, and Utilities practice in the Middle East. 

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Marwan Bejjani
Partner, Middle East

Marwan Bejjani is a Partner with Strategy& and a member of the firm’s Engineered products and services practice.

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Tarek El Zein
Partner, Middle East

Tarek El Zein is a Partner with Strategy& and a member of the firm’s Telecommunications, Media, Technology, and Digital practice.

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Mahmoud Makki
Partner, Middle East

Mahmoud Makki is a Partner with Strategy& and a member of the firm’s Communications, Media, and Technology practice.

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Alice Klat
Director, Beirut

Alice Klat is the Director of the Ideation Center. She was previously a manager with Strategy& and a member of the communications, media, and technology practice. She has more than ten years of experience in consulting in the Middle East.

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Jana Batal
Senior Fellow, Beirut

Jana Batal is a senior fellow with the Ideation Center at Strategy&. She has worked across the public sector, oil and gas, utilities, technology and telecommunications industries, and has over six years of experience in consulting in the Middle East.

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Melissa Rizk
Senior Fellow, Beirut

Melissa Rizk is a senior fellow with the Ideation Center at Strategy&. She has experience in Public Sector projects, mainly in strategic planning, operating model design and process development.

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Nadine Abi Akar
Junior fellow, Beirut

Nadine Abi Akar is a junior fellow with the Ideation Center at Strategy&. She has worked in the fields of psychology, education, and neuroscience.

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Latest media clips

Dr. Yahya Anouti on the circular economy

Dubai One interviews Dr. Yahya Anouti, Principal with Strategy& Middle East, to discuss the firm’s study "Putting GCC cities in the loop: Sustainable growth in a circular economy".

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Ideation Center
General enquiries, Strategy& Middle East

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