Moonshot MENA
0%
0%
What might the future hold, when science and technological discovery have outpaced our imagination?
Explore a map of wicked challenges, travel 20 years into the future, and experience Moonshots of epic ambition.
Systemic, highly complex, and interlinked problems that pose obstacles to development and are natural targets for moonshot innovation
Exponential innovation that addresses wicked challenges and turns fiction to reality through persistent ambition, vast resources, and a high appetite for risk
A web of wicked challenges drives radical problem-solving; it pushes innovation toward Moonshot missions and solutions rather than conventional fixes.
Legend
Infrastructure
Resources
Economy
Society
Healthcare
Hover / Tap
Explore direct links between challenges
Click / Double tap
Explore ‘wicked’ challenges within the
selected category
Legend
Infrastructure
Resources
Economy
Society
Healthcare
MISSION
By 2040, build at least 50 net positive cities within the MENA region
What's one way to achieve this mission?
By 2040, provide adequate resources for everyone in the region while preserving nature
What's one way to achieve this mission?
By 2040, redefine wealth and value to make economies more inclusive
What's one way to achieve this mission?
By 2040, rethink social norms to eliminate social inequalities and achieve social cohesion
By 2040, enable every person in MENA to lead healthier lives and live five years longer
What's one way to achieve this mission?
Imagine the year 2040, when science and technology have profoundly transformed our homes, our nutrition, and our health – and when Moonshots met wicked challenges and won.
Insugland
Eradicating diabetes with an
algae-based implant
Rewind
Printing and recycling your clothes, in
perpetuity,
eliminating clothing waste
Antigravity
Lifting cargo ships over mountains
and racing
hoverboards around cities
Nutricanister
Delivering nutrition via a
net-positive canister
© 2019 - 2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
Menu