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Moonshot MENA - Ideation center | Strategy& Middle East

Moonshot MENA

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All the images used in this microsite are created with the help of artificial intelligence tools.

All the images used in this microsite are created with the help of artificial intelligence tools.

Moonshot MENA

What might the future hold, when science and technological discovery have outpaced our imagination?

Inspiring visions of the future


Explore a map of wicked challenges, travel 20 years into the future, and experience Moonshots of epic ambition.

Systemic, highly complex, and interlinked problems that pose obstacles to development and are natural targets for moonshot innovation

 

Exponential innovation that addresses wicked challenges and turns fiction to reality through persistent ambition, vast resources, and a high appetite for risk

English Arabic
All the images used in this microsite are created with the help of artificial intelligence tools.

All the images used in this microsite are created with the help of artificial intelligence tools.

Wicked challenges map

A web of wicked challenges drives radical problem-solving; it pushes innovation toward Moonshot missions and solutions rather than conventional fixes.

Stagnant development Increased reliance on social protection systems Lower productivity Increased fiscal deficits Increased cost of living Increased anxiety & mental health issues Higher migration Lower social cohesion & sense of belonging Increased social inequalities Overwhelmed medical systems Inadequate outdoor exercise Increased incidence of acute diseases Increased incidence of chronic diseases High/ Unsustainable consumption patterns Pressure on food systems and low food security Pressure on water systems & increased water scarcity Inadequate nutrient variety Increased food and water production Higher atmospheric temperatures Increased extreme weather events Higher emissions More waste generated Increased burden on infrastructure Increased pollution & low air quality

Legend

  • Infrastructure

  • Resources

  • Economy

  • Society

  • Healthcare

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Explore direct links between challenges

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Explore ‘wicked’ challenges within the
selected category

English Arabic

Legend

  • Infrastructure

  • Resources

  • Economy

  • Society

  • Healthcare

Increased extreme weather events Increased burden on infrastructure Higher emissions Higher atmospheric temparatures More waste generated Increased pollution & low air quality High/ Unsustainable consumption patterns
Inadequate nutrient variety Pressure on food systems and low food security Increased food and water production High/ Unsustainable consumption patterns Pressure on water systems & increased water scarcity
Increased fiscal deficits Stagnant development Lower productivity Increased reliance on social protection systems Increased social inequalities Increased cost of living High/ Unsustainable consumption patterns
Increased anxiety & mental health issues Increased social inequalities Higher migration Lower social cohesion & sense of belonging Increased cost of living
Increased incidence of chronic diseases Inadequate outdoor exercise Overwhelmed medical systems Inadequate incidence of acute diseases Inadequate nutrient variety Increased pollution & low air quality Increased burden on infrastructure Higher atmospheric temperatures

MISSION

Rethink space

By 2040, build at least 50 net positive cities within the MENA region

What's one way to achieve this mission?

Achieve resource equilibrium

By 2040, provide adequate resources for everyone in the region while preserving nature

What's one way to achieve this mission?

Redefine the economy

By 2040, redefine wealth and value to make economies more inclusive

What's one way to achieve this mission?

Rehumanize society

By 2040, rethink social norms to eliminate social inequalities and achieve social cohesion

What's one way to achieve this mission?

Reinvent healthcare

By 2040, enable every person in MENA to lead healthier lives and live five years longer

What's one way to achieve this mission?

English Arabic
All the images used in this microsite are created with the help of artificial intelligence tools.

All the images used in this microsite are created with the help of artificial intelligence tools.

Moonshots

Imagine the year 2040, when science and technology have profoundly transformed our homes, our nutrition, and our health – and when Moonshots met wicked challenges and won.

COMING SOON

Emotion simulator

Training your brain to master
your emotions

Insugland

Eradicating diabetes with an
algae-based implant

Rewind

Printing and recycling your clothes, in
perpetuity, eliminating clothing waste

Antigravity

Lifting cargo ships over mountains
and racing hoverboards around cities

Nutricanister

Delivering nutrition via a
net-positive canister

Antigravity

Contact us

Dr. Yahya Anouti

Dr. Yahya Anouti

Partner and Sustainability Leader, Strategy& Middle East

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Dima Sayess

Dima Sayess

Partner and Ideation Center Lead, Strategy& Middle East

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Ramzi Hage

Ramzi Hage

Partner, Strategy& Middle East

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Dr. André Duerrbeck

Dr. André Duerrbeck

Principal, Strategy& Middle East

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Sarah Al Feghali

Sarah Al Feghali

Moonshots and Innovation Lead, Strategy& Middle East

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