Research
Generative AI to augment behavioral research: Evidence from the Middle East
Behavioral researchers have begun to explore whether large language models (LLMs) such as Open AI’s GPT (which stands for generative pre-trained transformer) can be used to create “synthetic” research participants—artificial agents that can respond to surveys in a manner similar to that of humans.
The next wave of growth: How to unlock $87 trillion in global productivity gains
Explore how Strategy&'s Productivity Potential Index (PPI) redefines productivity, unlocking $87T in global gains through data-driven insights.
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