Tourism represents a significant long-term economic opportunity for the GCC countries and Egypt. To develop the sector, governments need a five-stage journey that: defines the national tourism vision, introduces effective governance structures, identifies and segments target travelers, prepares the destination, and then uses marketing and promotion campaigns to turn interest into bookings. The journey must take advantage of digital technologies and should be regularly reviewed and renewed.
GCC economies have suffered dual shocks: the COVID-19 pandemic and lower oil prices. They should respond rapidly to contain and minimize the disruption, mitigate risks, build capabilities for the eventual recovery, and adapt their tactics for economic transformation and sustainable growth.
The COVID-19 pandemic presents an opportunity to put the Sustainable Development Goals (SDGs) at the centre of the stabilization and recovery efforts.
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