GCC governments have an opportunity to elevate their economic, institutional, and societal goals and accelerate the speed and scale of transformation. This starts with understanding and resolving five growing tensions and their underlying trends. To mitigate the challenges, they would need to adopt a holistic and integrated transformation agenda that puts local, citizens, and innovation first.
Countries in the GCC region have an opportunity to build a new approach to social programs and human capital productivity. They can move from the social welfare model, in which the burden falls mostly on the government, to social investment, in which the government creates a market to enhance societal well-being.
Tourism represents a significant long-term economic opportunity for the GCC countries and Egypt. To develop the sector, governments need a five-stage journey that: defines the national tourism vision, introduces effective governance structures, identifies and segments target travelers, prepares the destination, and then uses marketing and promotion campaigns to turn interest into bookings. The journey must take advantage of digital technologies and should be regularly reviewed and renewed.