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Mobility

We help governments, transport authorities, and service providers in the Middle East reimagine transportation strategies and plan for a future of smart mobility solutions.

Mobility options now and in the future

Across the Middle East, countries are outgrowing their existing transportation infrastructures, triggering the need to rethink mobility ecosystems and devise new solutions to meet current and future demands.

Governments and transport planners have an unprecedented opportunity to invest in smarter, cleaner modes of travel. Our cities are ready to build some of the most advanced public transportation systems in the world, including electric-powered metros, intelligent traffic management systems, and smart parking. This multifaceted approach can be the key to easing congestion, creating accessible and affordable transportation systems, and developing a more sustainable approach to mobility.

 

Why Strategy&

Transportation clients from around the world, and specifically in the GCC, rely on our comprehensive and integrated capabilities. We cover all aspects of the transport ecosystem, including integrated policy and regulatory framework design, public transit enabling strategies, and project development, delivery, and operations.

From regional projects to global initiatives, our hands-on team supports mobility planners and service providers in designing a smarter, cleaner, more integrated future.

 

How we can help you

Policymaking

We deliver strategy across the policy cycle by analyzing initiatives and policy instruments, implementing policies, and evaluating results.

Strategic planning

We develop strategic plans that help transportation authorities create strategic 5- and 10-year goals, optimize their business models, and enhance quality of life for citizens.

Marketing / sales

We advise authorities and service providers on pricing/yield management, channel strategy, e-ticketing, and more.

Network management

We support transportation service providers in optimizing their network—from design and scheduling to demand analysis, fleet strategy, and the economics of their operations.

Operations

We develop strategies for operations planning, from design and management to more specific tasks like asset management and HSE strategy.

Maintenance

We advise mobility providers on how to handle their maintenance responsibilities more efficiently by focusing on strategy, lean processes, target costing, and fleet availability.

Procurement

We consult with mobility leaders on optimized procurement practices, including fleet specification, target costing, procurement tender package, and management.

Moving mobility forward: Stories from our clients

Meeting a rising population tide

With an urban population expected to double in 10 years, a government authority knew it had to bolster its transportation infrastructure and capabilities. However, the city faced governance, regulatory, and planning challenges.

Strategy& was called on to conduct a thorough baseline and develop a transport strategy. Our team identified 30 initiatives that enabled the city to realize numerous improvements, including reduced car dependency from 92% to ~80% modal share, enhanced public transport share from 6% to 20%, improved congestion and air pollution by ~15%, and drop in traffic accidents by ~30% to 40%.

Developing a 5-year strategic plan

A city’s increasing demand on its incumbent transportation system created severe congestion. Wanting to provide “safe and smooth transport for all,” the city developed strategic goals that included public transport promotion, safe transport system operation, and a focus on the customer.

Strategy& developed 5-year strategic plans for each transport agency (including metro, bus, taxies, and ferries) with a focus on strategy, services, finances, risks, responses, and responsibilities. Stakeholders across all levels of the organization were involved to develop actionable plans and goals.

Integrating a city’s transport sector under a single entity

With a mandate to consolidate all transport assets, a GCC city sought the support of Strategy& to create a new operating entity.

Strategy& designed an institutional and operating model, along with budgetary, regulatory , and technology frameworks for the new entity. By consolidating transport assets, project stakeholders estimated around $150 billion in socioeconomic benefits across 30 years, with cost savings reaching approximately $15 billion over 10 years.

Revamping a city’s taxi sector

With poor vehicle quality and high accident rates, a taxi sector was creating traffic congestion, a burden on local traffic police, and other difficulties for a city. Strategy& delivered an implementation plan that defined the role of a taxi regulatory body along with a list of recommendations. As a result, transport planners were better equipped to address their safety, operational, and financial challenges.

Designing for complete readiness

As a public transit authority prepared to launch an integrated bus and metro service, it recognized the need for a comprehensive readiness program to address fare policy, security risks, and its own organizational structure. The client also needed to update its behavioral and asset protection regulations.

Strategy& designed a complete fare policy, including fare structure, ticketing model, and roll-out strategy. To address the security risks, the team helped align stakeholders across the transit authority, operations and maintenance contractors, and the Ministry of the Interior. The client implemented the fare policy as well as Strategy&’s security recommendations.

Unifying organizational strategies

A transport company in KSA was not meeting its performance goals, putting its financial sustainability at risk. A silo mentality prevented departments from collaborating to meet key challenges and to keep up with trends in the rapidly developing nation. The company needed to redefine its strategic priorities and adopt a more effective operating model to achieve them.

Strategy& assessed the client’s operating model, technological abilities, and human capabilities and developed a 90-day roadmap for new business priorities. The assessment enabled the client to identify its hurdles as well as priorities for success.

Moving mobility forward: Stories from our clients

  • Meeting a rising population tide

    With an urban population expected to double in 10 years, a government authority knew it had to bolster its transportation infrastructure and capabilities. However, the city faced governance, regulatory, and planning challenges.

    Strategy& was called on to conduct a thorough baseline and develop a transport strategy. Our team identified 30 initiatives that enabled the city to realize numerous improvements, including reduced car dependency from 92% to ~80% modal share, enhanced public transport share from 6% to 20%, improved congestion and air pollution by ~15%, and drop in traffic accidents by ~30% to 40%.

  • Developing a 5-year strategic plan for a city's transport system

    A city’s increasing demand on its incumbent transportation system created severe congestion. Wanting to provide “safe and smooth transport for all,” the city developed strategic goals that included public transport promotion, safe transport system operation, and a focus on the customer.

    Strategy& developed 5-year strategic plans for each transport agency (including metro, bus, taxies, and ferries) with a focus on strategy, services, finances, risks, responses, and responsibilities. Stakeholders across all levels of the organization were involved to develop actionable plans and goals.

  • Integrating a city’s transport sector under a single entity

    With a mandate to consolidate all transport assets, a GCC city sought the support of Strategy& to create a new operating entity.

    Strategy& designed an institutional and operating model, along with budgetary, regulatory, and technology frameworks for the new entity. By consolidating transport assets, project stakeholders estimated around $150 billion in socioeconomic benefits across 30 years, with cost savings reaching approximately $15 billion over 10 years.

  • Revamping a city’s taxi sector

    With poor vehicle quality and high accident rates, a taxi sector was creating traffic congestion, a burden on local traffic police, and other difficulties for a city. Strategy& delivered an implementation plan that defined the role of a taxi regulatory body along with a list of recommendations. As a result, transport planners were better equipped to address their safety, operational, and financial challenges.

  • Designing for complete readiness

    As a public transit authority prepared to launch an integrated bus and metro service, it recognized the need for a comprehensive readiness program to address fare policy, security risks, and its own organizational structure. The client also needed to update its behavioral and asset protection regulations.

    Strategy& designed a complete fare policy, including fare structure, ticketing model, and roll-out strategy. To address the security risks, the team helped align stakeholders across the transit authority, operations and maintenance contractors, and the Ministry of the Interior. The client implemented the fare policy as well as Strategy&’s security recommendations.

  • Unifying organizational strategies

    A transport company in KSA was not meeting its performance goals, putting its financial sustainability at risk. A silo mentality prevented departments from collaborating to meet key challenges and to keep up with trends in the rapidly developing nation. The company needed to redefine its strategic priorities and adopt a more effective operating model to achieve them.

    Strategy& assessed the client’s operating model, technological abilities, and human capabilities and developed a 90-day roadmap for new business priorities. The assessment enabled the client to identify its hurdles as well as priorities for success.

Contact us

Mark Haddad

Mark Haddad

Partner, Strategy& Middle East

Christian Steinbach

Christian Steinbach

Principal, Strategy& Middle East

Elias Karam

Elias Karam

Manager, Strategy& Middle East

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