Economic growth and the emergence of new hubs—combined with shifts in geopolitics, trade patterns, propulsion technologies and environmental, social and governance (ESG) requirements—present both challenges and opportunities throughout the maritime industry. To capture the market, Middle East maritime players need innovative strategies.
In this fast-evolving environment, improved port operations and digital tools increase efficiency and capture additional market share. Wise investments, economic diversification and smart development of marine infrastructure and business offer socioeconomic and commercial benefits. And new coastline development of leisure marinas, cruise terminals and activity hubs strengthen tourism.
Maritime projects are complex and multilayered. Strategy& helps clients navigate these waters by combining in-depth knowledge of maritime ecosystems with a pragmatic, analytical approach. We provide valuable expertise in policymaking, regulatory framework design, sector and corporate strategies, investment planning and transformation and restructuring plans.
Maritime leaders rely on us for help with growth plans, infrastructure investment portfolios, operational excellence programs, organization design and technology innovation strategy. From regional projects to global initiatives, our hands-on team works closely with PwC’s Maritime Competence Center in Hamburg, Germany, to chart maritime sector success through smart, integrated solutions.
A leading MENA government kicked off a major maritime authority restructuring project. Strategy& defined the institutional setup, regulatory regime and transformational plan, including key strategic initiatives and implementation KPIs. Strategy& also supported recruitment, successfully staffing the managing director of the authority and experts for all regulatory functions.
Our client faced a limited client base and low-tech capabilities, requiring the outsourcing of most value-add activities. This limited its ability to control of projects, increased reliance on third-party design partners and caused long project delays. After conducting a market and capability assessment, Strategy& developed a new operating model to keep high-value activities in house while outsourcing blue-collar intensive activities. Strategic and financial plans aimed to capture new targeted markets.
A country with numerous large ports required in-depth review and amendments of all port concessions, as well as preparation for tender for several new port projects. The client lacked a common framework and faced numerous flawed conditions, including large exclusivity rights, lack of investments, limited compensation to governments, unclear clauses and low productivity in several ports managed by public authority.
The Government of a GCC country wanted to corporatize its port sector, assess the ports and shipping market and develop a mega port surrounded by a major industrial and logistics zone. Strategy& developed a comprehensive business plan for the port and zone. We defined strategic positioning of both to estimate business and infrastructure needs. We also developed organizational, financial, business and marketing plans. Strategy& also drafted an integrated road map with supporting tools to promote implementation. The port and logistics zone were fully developed, and we continue to serve this client.
A long, underdeveloped coastline in a MENA country required a masterplan to develop a network of leisure marinas and mixed real estate. Strategy& conducted an extensive baseline along 3,200km of the country’s coastline. We identified potential locations for leisure marinas and defined service offerings and governance and operating models for each marina. Strategy& delivered a comprehensive masterplan, which included funding requirements, concession model and socioeconomic benefits. The plan was approved by the Ministry of Transport and partially implemented due to sociopolitical issues.
A major port operator group wanted to develop a maritime academy to support the skills of the regional workforce. Strategy& assessed the educational offering, the potential addressable market and the business and delivery model. We also defined financial and implementation plans, along with the process to obtain certification by the Ministry of Education.
A major MENA company wanted to re-evaluate strategy and business models for shipping, including crude oil and chemicals. The client also wanted to evaluate new opportunities and ways to improve performance. Strategy& recommended a more commercially focused crude shipping business. We advised a portfolio readjustment of the chemical shipping assets to focus on the most promising asset classes. Also, we recommended the client divest its liner business as part of a major reorganization of initiatives.
The strategy was fully accepted and implemented. The company sold a fleet of non-core chemical tankers at the top-of-the-market cycle, as advised. We achieved a successful business re-organization within the recommended timeframe.