Maha Raad

Partner, Strategy& Middle East

Maha Raad is a Partner with Strategy& and a member of the Mobility, Aerospace, space and defence, Infrastructure and Tourism practice in the Middle East.

She has over 17 years of experience and specializes in transport and logistics, tourism, and economic development. Maha serves key public and private sector players in the Middle East across a set of topics, including strategic planning, policy setting, transformation, greenfield business setup, localization and operating model design, such as:

Design and activation of National transport and logistics sector strategies – across modes such as air and maritime - with the aim to enable or maintain the logistics hub position
Greenfield and brownfield strategies for GCC logistics service operators across all segments such as road freight, storage, forwarding, last mile and contract logistics/ 3PL
Growth and transformation strategies and implementation support for several leading GCC postal operators
Design of maritime leisure strategies (incl. cruise, yachting) for regions and countries in the GCC
Tourism sector development plans for a variety of urban, rural, coastal and other types of regions across the GCC covering destination development, activation and promotion and marketing
Economic development strategies and plans for a variety of regions and cities across the Middle East

Maha has also co-authored several reports and articles, including “Reimagining logistics: a pathway to net zero”, “Modernizing Gulf logistics through digitization”, “Localizing high-tech industries to build resilience and economic growth”, and “Destination Middle East 2.0—Innovative tourism”.

Maha holds a master’s in management from ESCP business school and a bachelor’s degree in economics from Saint Joseph University.