The consumer products industry — including fast-moving consumer goods (FMCG), consumer electronics, luxury goods, and packaged food products — is evolving rapidly in the Middle East and Africa. Regulatory liberalization, changes in the competitive environment, and shifting consumer lifestyles and channel structures are creating opportunities as well as challenges for consumer manufacturers, distributors, and retailers.
Our team of industry experts draws upon direct experience gained from multinational engagements within the Middle East consumer products industry and FMCG sector to bring a unique perspective to our clients’ challenges. We are equipped to help consumer products companies develop cost-efficient strategies to meet their aggressive growth objectives, identify key promotion opportunities, and improve innovation effectiveness.
Although per capita spending in the GCC on food sector is leveling off, there are opportunities in snacks, spreads, prepared meals, and ready-to-drink beverages — along with an overarching theme of healthier diets. Regional players can build their offerings organically, strike joint venture deals with international players, or invest in successful startups abroad and bring them to the GCC.
Large GCC group organizations which master the art of group-wide collaborative sourcing can capture significant amount of value through such factors as product standardization, economies of scale, reduction in supply chain complexity, strengthened negotiating power with suppliers, and improved sourcing capabilities.
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