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Consumer markets

We help companies strengthen their brand proposition in a world of customer centricity, cost pressure, and shifting retail channels.

In today’s uncertain economic landscape, shifting sales channels, and rapidly developing technologies, Strategy& helps many local and multinational consumer companies to overcome challenges and achieve sustainable growth.

Strategy&, the longest-serving consulting firm in the Middle East, possesses an unsurpassed depth of understanding of consumer products and the retail industry. For many years we have supported six main types of clients: consumer products manufacturers, distributors, retailers, agriculture companies, food service companies, and investment firms. We work with clients around the region on strategy through execution, operating model design, product and service innovation, manufacturing and supply chain optimization, performance improvement programs, and post-M&A transformation.

Our consumer markets and retail expertise encompasses a wide range of industries:

  • Agriculture
  • Beauty and personal care
  • Beverages
  • Clothing and footwear
  • Consumer electronics and appliances
  • Food service
  • General and specialty retail
  • General merchandise
  • Leisure and entertainment
  • Luxury goods
  • Packaged food
  • Tobacco


Contact us

Ramy Sfeir

Ramy Sfeir

Partner, Strategy& Middle East

Sami Darouni

Sami Darouni

Senior Executive Advisor, Strategy& Middle East

Makram Debbas

Makram Debbas

Principal, Strategy& Middle East

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