Consumer markets

We help companies strengthen their brand proposition in a world of customer centricity, cost pressure, and shifting retail channels.

In today’s uncertain economic landscape, shifting sales channels, and rapidly developing technologies, Strategy& helps many local and multinational consumer companies to overcome challenges and achieve sustainable growth.

Strategy&, the longest-serving consulting firm in the Middle East, possesses an unsurpassed depth of understanding of consumer products and the retail industry. For many years we have supported six main types of clients: consumer products manufacturers, distributors, retailers, agriculture companies, food service companies, and investment firms. We work with clients around the region on strategy through execution, operating model design, product and service innovation, manufacturing and supply chain optimization, performance improvement programs, and post-M&A transformation.

Our consumer markets and retail expertise encompasses a wide range of industries:

  • Agriculture
  • Beauty and personal care
  • Beverages
  • Clothing and footwear
  • Consumer electronics and appliances
  • Food service
  • General and specialty retail
  • General merchandise
  • Leisure and entertainment
  • Luxury goods
  • Packaged food
  • Tobacco

How we can help you

Fit for Growth*

Consumer products companies often struggle to increase their revenue and profitability in low-growth markets in which consumer demand is fragmenting, sales channels are shifting, and technologies are changing fast. These dynamics are coinciding with retailers experiencing rising costs, in particular as they are investing in new capabilities that they need for online sales channels. At the same time, prices are coming down because of competition from off-price and online channels, as well as increased price transparency. In these circumstances, we at Strategy& deploy our Fit for Growth approach to help companies develop the capabilities to manage these challenges and set them on the path to sustainable growth while reducing and eliminating unnecessary costs across the enterprise. Our Fit for Growth transformations deliver results across five critical dimensions that drive performance:

  • Ensuring strategic alignment
  • Investing to support distinctive capabilities for growth
  • Transforming cost structure
  • Aligning the organization and operating model
  • Enabling change and cultural evolution

* Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.

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Capabilities-driven strategy

Although companies today must understand where the consumer products market is heading, sustainable growth comes from focusing on specific capabilities — the people, processes, tools, and structures that help differentiate one organization from another. A key consideration for consumer products companies today is possessing the capabilities to translate consumer insights into new products and services, convert online activity to sales, and manage their own retail operations. At Strategy&, we help leaders clarify their strategic priorities and the distinct capabilities that can help them to win in the consumer market.

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Digital strategy and services

Digital is fundamentally altering the customer and employee experience. To stay relevant and grow over the long term, retailers must approach digital as more than a series of siloed initiatives. Instead, they need to treat e-commerce, social, mobile, loyalty, in-store experience, and supply-chain efficiency as a whole. At Strategy&, we work with clients to develop holistic strategies that support how experience design, network economics, store operations, technology, and analytics combine to create value.

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Operating model design

We help our clients reach operational excellence and develop best-in-class capabilities through our comprehensive operating model services:

  • Organization structure design
  • Job descriptions and key performance indicators
  • Manpower requirements
  • Board- and management-level governance frameworks
  • Delegation of authority
  • Key management processes
  • Policies and procedures
  • Operating model project management office (end-to-end operating model transition and migration support)

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Operations strategy

The continued growth of online retail and other changes in consumers' shopping behaviors are reducing and reshaping demand at traditional retailers. At Strategy&, we help retail clients develop the capabilities to serve omni-channel demand effectively and provide shoppers with a differentiated and efficient retail experience. We drive growth by tailoring merchandise flows to manage assortment complexity and demand response, while developing logistics capabilities to fulfill omni-channel demand. We improve your company’s efficiency by optimizing distribution networks and merchandise replenishment, while improving in-store labor productivity and utilization with lean processes, digital tools, and dynamic labor scheduling.

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M&A transformation

At Strategy&, we help clients transform their business through deals that realize strategic goals, capture value, and deliver growth. In consumer products, we work with companies to take advantage of new opportunities in the rapidly evolving consumer landscape — from globalization to consolidation to the rise of new, high-growth brands.

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Case studies

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Contact us

Ramy Sfeir

Partner, Strategy& Middle East

Sami Darouni

Senior Executive Advisor, Strategy& Middle East

Makram Debbas

Principal, Strategy& Middle East

Vinay Couto

Principal, Strategy& US

André Medeiros

Partner, PwC United Kingdom

Matt Egol

Principal, Strategy& US

Reinhard Vocke

Partner, Strategy& Germany

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