The Strategy& digital practice is a full-service team of strategists, designers, and technologists who help companies turn ideas into transformational digital businesses — a process we call digitization. Globally, digitization is in full flood, and it will transform every industry over the next several years. The team is focused on digital innovation and digital business building; we help clients to imagine and capture new digital opportunities, and to strengthen the performance of their existing digital assets and capabilities to help their customers thrive in a fully digital world. Our clients learn how to scale up those customer solutions and apply them to entire industries. With our support, clients will evolve to become part of a significantly more open and inclusive environment, one that will favor broad ecosystems of partners and collaborators. Our team works with clients to adjust their operations and global supply chains to take account of these new ecosystems.

We focus on three main areas:

Key trends

Now is the time for all technology companies to gain a true appreciation of the future of their industry — the complex ecosystems, the industry-specific requirements, and the real benefits of digital innovation — and begin to develop the capabilities to exploit this new environment while scaling back on capabilities that are no longer relevant. Those that successfully take on this task will be the best positioned to capture the value being created in the new world of digitization.

Deep customer insights

Every company in the technology industry will require insight into the digital consumer — especially Generation C, that is always connected, always innovating, and increasingly making up the cohort of the global population that will begin entering the workforce over the next decade. A thorough understanding of these new demand-side consumer dynamics will help companies improve both their innovation efforts and their competitiveness — with the added benefit of a better understanding of the next generation of talent they must employ in order to succeed.

Ability to leverage the ecosystem

Technology companies must also gain an understanding of how digitization is transforming the technology industry ecosystem itself, and to rethink how they themselves fit into it. Delivery mechanisms are changing, and companies must reassess their interactions with upstream suppliers, downstream sales channels, go-to-market partners, customers, and the extended supply chains that connect it all.

Flexible product portfolios

In the new world of digitization, companies must be able to bring outstanding products and services to market, and do so quickly. Yet most players can no longer provide their customers with workable end-to-end solutions all on their own. Therefore, they must learn to operate within a context of increasingly global partnerships, joint ventures, and M&A activity, and to act fast when opportunities to improve the product portfolio arise — a critical capability as more customers demand open, flexible platforms on which to develop their increasingly digitized businesses.

Compelling vertical strategies

Entire industries are being transformed by ubiquitous broadband; mobility; new platforms, services, and applications; and learning how to make use of massive amounts of customer data. Thus, technology companies must gain the ability to understand the process by which industry verticals will themselves be digitized, to devise specific strategies for developing the products and services that will serve these vertical needs, and to mobilize their people and organizations to work together with every vertical the company plans to serve.

Redesigned internal operations

Technology companies will also need to develop the ability to see how digitization might transform their own internal operations, from IT to human resources to finance. This effort will have the added benefit of helping them make the transformation to the extended virtual enterprise — and give them the experience necessary to sell internal digitization as a service to their own customers, as well.


Effective governmental interaction

Finally, given how quickly digitization is taking place — not just in the tech industry but in every industry — it is no surprise that governmental efforts to affect the process are gaining momentum. The legal and regulatory landscape is uncertain, and issues as far-ranging as the net neutrality, privacy, and copyright law and content, patents, and other forms of intellectual property all are in flux. Thus, every technology company must gain a clear understanding of the policy and legal environment in which it operates, and develop an effective voice for influencing the future course of that environment.

How we help our clients

The Strategy& digital practice has extensive experience with large international corporations, acting as an independent senior advisor on digital and technology-related challenges. We support our clients with a global team possessing deep expertise in the full spectrum of technology competencies.

Companies must transform for the right reasons:

We help our clients see beyond the challenges in their organizations today to the opportunities in the market they will own tomorrow. We support them in creating the value that defines businesses and changes the industry.

What we do includes…

  • Business Model & Business Case
  • Insight-Driven & Business-led Digital Strategy
  • Operating Model Design
  • Operational Effectiveness
  • Process Re-engineering
  • Risk Management
  • Transformation Road Map
  • Organization & Change Design

People’s desires move faster than business:

We provide the X factor — a vision for the future that is innovative and customer focused. The design of an experience that builds loyalty with customers and gives clients a competitive edge, the creativity to draw a road map to their future.

What we do is…

  • ​User Experience Strategy
  • Ethnographic Research
  • User Experience Design
  • Journey Mapping
  • UX Design
  • Product Design & Prototyping
  • Usability Testing

Ideas are good only if they can be implemented and they work:

We encourage our clients to live in a state of “Think it. Build it. Ship it. Again.” We have the perspective to know the difference between what’s trendy and what’s true, giving our clients the ability to consistently flex and grow. We provide the know-how to turn their hard work into profits.

This includes…

  • Technology Strategy
  • Innovation Strategy
  • Emerging Tech Evaluation
  • R&D Footprint Strategy
  • Lean IT
  • Technology Architecture Blueprinting
  • Data Model and Visualization
  • Cyber Security and Privacy
  • Implementation Road Maps




Contact us

Dany Karam

Dany Karam

Partner, Strategy& Middle East

Fawaz BouAlwan

Fawaz BouAlwan

Partner, Strategy& Middle East

Tarek Matar

Tarek Matar

Partner, Strategy& Middle East

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