Innovation as a service
Bring new ideas to life – from concept to real-world piloting. Advance collaborative ecosystems and accelerate transformation with our systemic approach to innovation.
We inject agility and creativity into organizations through structured, evidence-led methods that empower teams to think big, solve challenges, and seize new opportunities.
The result: a culture of innovation that permeates at every level.
Tap into disruptive moonshot ideas that redefine what’s possible.
Or harness today’s technologies for maximum performance.
Our proprietary tools and frameworks enable transformative change – now and into the future.
Agile, cross-disciplinary toolkits
We believe innovation succeeds when anchored in shared goals and purpose. Our experts specialize in activating collective intelligence and cross-disciplinary collaboration to spark ideas and develop original solutions.
Grounded in systems thinking and life-centered design – and guided by co-creation and rapid experimentation – we continuously evolve our toolkits to help organizations tackle complex, hard-to-solve challenges.
Grounded in systems thinking and life-centered design – and guided by co-creation and rapid experimentation – we continuously evolve our toolkits to help organizations tackle complex, hard-to-solve challenges.
Are you a moonshot thinker?
Travel into the future to imagine a world of 2040. From gravity-defying transportation to algae-based medical implants, explore our take on the innovations that will change how we live.
Visit the microsite
Insugland
Eradicating diabetes with an algae-based implant
Insugland
Eradicating diabetes with an algae-based implant
Rewind
Printing and recycling your clothes, in perpetuity, eliminating clothing waste
Rewind
Printing and recycling your clothes, in perpetuity, eliminating clothing waste
Antigravity
Lifting cargo ships over mountains and racing hoverboards around cities
Antigravity
Lifting cargo ships over mountains and racing hoverboards around cities
Nutricanister
Delivering nutrition via a net-positive canister
Nutricanister
Delivering nutrition via a net-positive canister
Services and solutions
01.
Innovation diagnostics
We systematically assess culture, processes, and structures to build innovation capabilities through tailored tools and capacity-building programs.
02.
Ideation and moonshot labs
We design and lead innovation programs, using design, systems, and moonshot thinking to solve challenges and spark breakthroughs.
03.
Immersive decision theaters
We create immersive experiences that integrate emerging technologies and data visualization to simulate future scenarios and power collaborative decision-making.
04.
Full-cycle innovation sprints
We guide organizations through structured, iterative sprints – combining rapid ideation, prototyping, and real-world testing to accelerate actionable innovation.
The big ideas
Microsite
Society 5.0
Creating smart, sustainable, and wellbeing-focused communities that blend the physical and digital worlds.
Microsite
Sustainability in the built environment
Designing future-ready governments that are fit for transformation.
Microsite
Urban Resilience
Developing future-proof cities with evidence-driven solutions to meet the needs of a changing world.
Viewpoint
Generative AI to augment behavioral research
Creating smart, sustainable, and wellbeing-focused communities that blend the physical and digital worlds.
Microsite
Society 5.0
Behavioral researchers are exploring if LLMs like GPT can serve as synthetic participants by answering surveys like humans.
Behind the Ideation Center
Melissa Rizk
Director, Actionable foresight and innovation
Melissa leads the Foresight and Innovation capabilities at the Ideation Center. With over 10 years of experience in management consulting and thought leadership generation, she has developed foresight radars for government entities, applied cutting-edge tools and methodologies to solve challenges in public policy innovation, urban development and social wellbeing, and created influential reports such as Society 5.0, Ministry of the Future and Urban Resilience.
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