Fatima leads
Behavioral Science
at the Ideation Center, with 14 years of experience in
international organizations and public sector projects.
Holding a PhD from the London School of Economics, she
specializes in behavioral economics and sustainable
development, with a focus on policy innovation and social
change. She played a leading role in advancing BI across
different countries, where she led the design and activation
of multiple nudge units and managed the design and
implementation of various behavioral diagnostics and
experiments. She has consulted for the World Bank, managed
projects at the Kuwait Public Policy Center and UN
Development Programme, and co-founded NudgeLebanon to tackle
emerging policy issues.
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