Fatima leads Behavioral Science at the Ideation Center, with 14 years of experience in international organizations and public sector projects. Holding a PhD from the London School of Economics, she specializes in behavioral economics and sustainable development, with a focus on policy innovation and social change. She played a leading role in advancing BI across different countries, where she led the design and activation of multiple nudge units and managed the design and implementation of various behavioral diagnostics and experiments. She has consulted for the World Bank, managed projects at the Kuwait Public Policy Center and UN Development Programme, and co-founded NudgeLebanon to tackle emerging policy issues.