Farahan leads the Advanced data analytics and AI capability at the Ideation Center, applying advanced machine learning, large language models, and predictive analytics to tackle complex challenges across policy, society, and business. He brings over 8 years of experience across technology and consulting. Before joining Strategy&, he built scalable AI and machine learning solutions at Amazon. He also spent five years leading digital transformation projects across sectors. His expertise spans forecasting, optimization, AI-driven decision systems, and large-scale ML infrastructure.