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Partner, Strategy& Middle East
Chady Smayra is a Partner with Strategy& and a member of the firm’s Technology, Media, Telecommunications, and Digital practice in the Middle East. He also serves as EMEA TMT Industry Leader and EMEA TMT Consulting Leader.
He has more than 25 years of strategy, consulting, management, and technology experience in information and communication technologies, focused on the telecommunications, technology, and digital sectors across the Middle East, Europe, and Africa.
He specializes in growth strategy, digital transformation, AI and digital infrastructure, enterprise technology, digital services, B2B business models, technology ventures, mergers and acquisitions, performance turnaround, and helping telecom, technology, and national champions build scalable new growth platforms.
In addition to his client work, he has authored the reports, including:
Chady holds an MBA from McGill University with a strategy and finance focus, and a bachelor’s degree in computer engineering in telecommunications from École Polytechnique.
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