Sense future trends
Explore possible futures using systems thinking, predictive analytics and scenario planning to future-proof strategies and decision-making.
The Ideation Center
We create exponential shifts
The mission lab for the Middle East
We combine vision with action to drive exponential shifts across society, the economy, and the environment.
In a world where challenges grow more complex by the day, bold missions are key to unlocking sustainable transformation.
With origins as one of the region’s most prominent think tanks, we partner with governments, businesses, and leading academic institutions to anticipate future trends, generate groundbreaking insights, build advanced capabilities, and pilot new solutions that shape the future.
With origins as one of the region’s most prominent think tanks, we partner with governments, businesses, and leading academic institutions to anticipate future trends, generate groundbreaking insights, build advanced capabilities, and pilot new solutions that shape the future.
Capabilities
Actionable foresight
Explore possible futures with systems thinking, trends analysis, and scenario planning to strengthen strategies and decisions.
Innovation as a service
Harness collective intelligence to galvanize visionary ideas and test scalable, life-centered solutions.
Behavioral economics
Create better policies, programs, and services by understanding, predicting, and influencing human behavior.
Economic analytics and impact evaluation
Leverage advanced models to understand economic data and measure the impact, effectiveness, and efficiency of policies and programs.
Advanced data analytics and AI
Deploy cutting-edge algorithms and data-driven insights to optimize decision-making, drive innovation, and solve complex challenges.
An interdisciplinary approach
SHIFT X is our blueprint for driving change, designed to unlock exponential progress.
SHIFT stands for Sense, Harness, Incubate, Fuel, and Transform—an integrated framework that brings together diverse teams to tackle complex challenges and deliver results at an accelerated pace.
S
H
Harness collective intelligence
Mobilize capabilities to generate groundbreaking evidence and interdisciplinary insight.
I
Incubate high-potential ideas
Galvanize visionary ideas through active co-creation and experimentation.
F
Fuel testing at scale
Pilot and scale life-centered solutions in the real world.
T
Transform policies and industries
Enable transformative decisions to drive positive impact.
Exponential SHIFT
The “X” stands for exponential. We take on projects that can disrupt the status quo and influence the direction of change.
Thought leadership
Viewpoint
Generative AI to augment behavioral research
Behavioral researchers are exploring if LLMs like
GPT can serve as synthetic participants by answering surveys like humans.
Microsite
Society 5.0
Society 5.0 has people at its heart and ensures
citizens’ holistic well-being. The concept was born in Japan to envision
a super smart society that leverages technological innovations to solve
socioeconomic challenges.
Microsite
Next wave for growth
Explore how Strategy&'s Productivity Potential
Index (PPI) redefines productivity, unlocking $87T in global gains
through data-driven insights.Explore how Strategy&'s Productivity
Potential Index (PPI) redefines productivity, unlocking $87T in global
gains through data-driven insights.
Microsite
Moonshot MENA
What might the future hold, when science and
tech have outpaced our imagination? Moonshot MENA looks 20 years ahead.
Viewpoint
Generative AI to augment behavioral
research
Behavioral researchers are exploring if
LLMs like GPT can serve as synthetic participants by answering
surveys like humans.
Visit viewpoint
Our team
We are an interdisciplinary team of futurists, innovation strategists, behavior change experts, economists, data scientists, experience designers, and storytellers
Talal Alfakhri
Lead Associate,
Ideation Center, Strategy& Middle East
Dr. Fatima Koaik
Director, Behavioral economics and economic analytics and impact evaluation,
Ideation Center, Strategy& Middle East
Bianca Pigorini
Associate, Ideation Center,
Strategy& Middle East
Dima Sayess
Partner and Ideation Center
Lead, Strategy& Middle East
Melissa Rizk
Director, Actionable foresight and innovation, Ideation
Center, Strategy& Middle East
Robin Schneider
Senior Behavioral Economist,
Ideation Center, Strategy& Middle East
Farahan Raza Sheikh
Manager, Data science and AI,
Ideation Center, Strategy& Middle East
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