- Personalized marketing
- Sensory marketing
- Digital nudging
Innovation meets personalization in the new experience economy
Consumer loyalty and the purchases that follow are influenced by experiences throughout the customer journey. Successful companies are those that continuously reinvent these experiences and embed the latest technology and innovation into the process. The result is optimized personalization, increased engagement with consumers, and a seamless process for using and purchasing products. Paired with options for feedback, this allows for an even better experience in the future.
These are the opportunities that successful companies do not miss—ideal moments to offer customers a relevant product along with a simple on-ramp to begin their customer journey.
By journey’s end, companies that use the data/feedback gathered to improve their offerings will be well-prepared for the next opportunity to engage the customer.
2 Infosys study, "Rethinking Retail"
Soaring expectations by consumers—and the technology required to meet them—are shaping the future of product development and revolutionizing the customer journey experience. Those sectors and companies that innovate and adapt their products and services to match can grow their market share, achieve economies of scale, and build a product line that is sustainable for the long term.