Framing communication messages
Leveraging communication campaigns based on deep cultural and psychological insights to effectively enable the desired change
Promoting discursive consciousness
Designing interventions in schools (updated curricula, training sessions, field trips) and special content segments on media channels educates audiences on intended behaviors.
Leveraging role models
Selecting brands or public personalities or creating fictitious characters to champion a desired behavior can encourage more people to follow suit.
Setting new default options
Positioning a desired outcome as the default option (e.g., making a green plan for household electricity consumption the default choice) increases individuals’ participation rate.
Incentivizing individuals through gamification
Giving individuals opportunities to earn achievements when they engage in a desired behavior — through personal goal-setting or competitions on social media, for example.
Using heuristics
Creating mental “shortcuts” like songs, visual cues, can speed up decision-making process (e.g., people easily remember the “5-a-day” recommendation to eat the right amount of fruits and vegetables).
