A leading bus operator in the Middle East was facing a number of strategic challenges, including accelerated market liberalization, loss of market share due to competition from informal players, and the entry of low-cost airlines that competed with its most profitable businesses.
Strategy& was retained to support the company in two phases. In the first phase, the firm would assist in the development of a growth strategy to ready the company for market liberalization. In the second phase, Strategy& would support the implementation of the proposed strategy.
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