[Video] Off the road: A new life for used tires

Tire recycling presents a promising opportunity for chemicals companies in the GCC region. Reclaimed or recycled rubber can substitute for natural or synthetic rubber in the energy, water, and automotive sectors. Watch the video to learn more, or check out the Ideation Center study on circular chemistry.

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Frederic Ozeir

Frederic Ozeir

Partner, Strategy& Middle East

Dr. Yahya Anouti

Dr. Yahya Anouti

Partner and Sustainability Leader, Strategy& Middle East

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