Data producers
Individuals, companies, and government agencies, along with data-producing machines, that create a digital footprint.
Data consumers
Companies and government agencies that use data insights to guide internal business decisions.
Ad-driven online platforms
Online platforms use insights from data gathered from their online users to offer improved targeted advertising services.
Data brokers
Stakeholders with access to large volumes of data relevant to consumer behavior produce insights, and share them in a raw or analyzed format with decision makers.