The Strategy& digital practice is a full-service team of strategists, designers, and technologists who help companies turn ideas into transformational digital businesses — a process we call digitization. Globally, digitization is in full flood, and it will transform every industry over the next several years. The team is focused on digital innovation and digital business building; we help clients to imagine and capture new digital opportunities, and to strengthen the performance of their existing digital assets and capabilities to help their customers thrive in a fully digital world. Our clients learn how to scale up those customer solutions and apply them to entire industries. With our support, clients will evolve to become part of a significantly more open and inclusive environment, one that will favor broad ecosystems of partners and collaborators. Our team works with clients to adjust their operations and global supply chains to take account of these new ecosystems.

We focus on three main areas:

Key Trends

Now is the time for all technology companies to gain a true appreciation of the future of their industry — the complex ecosystems, the industry-specific requirements, and the real benefits of digital innovation — and begin to develop the capabilities to exploit this new environment while scaling back on capabilities that are no longer relevant. Those that successfully take on this task will be the best positioned to capture the value being created in the new world of digitization.

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How we help our clients

The Strategy& digital practice has extensive experience with large international corporations, acting as an independent senior advisor on digital and technology-related challenges. We support our clients with a global team possessing deep expertise in the full spectrum of technology competencies.

Companies must transform for the right reasons:

We help our clients see beyond the challenges in their organizations today to the opportunities in the market they will own tomorrow. We support them in creating the value that defines businesses and changes the industry.

What we do includes…

  • Business Model & Business Case
  • Insight-Driven & Business-led Digital Strategy
  • Operating Model Design
  • Operational Effectiveness
  • Process Re-engineering
  • Risk Management
  • Transformation Road Map
  • Organization & Change Design

People’s desires move faster than business:

We provide the X factor — a vision for the future that is innovative and customer focused. The design of an experience that builds loyalty with customers and gives clients a competitive edge, the creativity to draw a road map to their future.

What we do is…

  • ​User Experience Strategy
  • Ethnographic Research
  • User Experience Design
  • Journey Mapping
  • UX Design
  • Product Design & Prototyping
  • Usability Testing

Ideas are good only if they can be implemented and they work:

We encourage our clients to live in a state of “Think it. Build it. Ship it. Again.” We have the perspective to know the difference between what’s trendy and what’s true, giving our clients the ability to consistently flex and grow. We provide the know-how to turn their hard work into profits.

This includes…

  • Technology Strategy
  • Innovation Strategy
  • Emerging Tech Evaluation
  • R&D Footprint Strategy
  • Lean IT
  • Technology Architecture Blueprinting
  • Data Model and Visualization
  • Cyber Security and Privacy
  • Implementation Road Maps



Contact us

Jad Hajj

Jad Hajj

Partner, Strategy& Middle East

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