With more streaming options, including Disney Plus, coming to the Middle East, Strategy& Partner Karim Sarkis talks to Dubai Eye radio about what it all means for consumers and local media operators.
“Streaming has really eliminated borders, and geographies don’t matter. It’s a global game for market share, and for subscriber growth.”
“Some time ago, the Disney CEO had signaled that they’d be in 120 countries by 2023, and they’re in 60 already. This is the next wave and we’re part of it.”
“Your closeness to your market, your understanding of your willingness to play… to be flexible to different consumer offerings and to deliver local content which differs by market. If you have that understanding and you’re able to act on it, that will give you an advantage.”
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