The Gulf Cooperation Council (GCC) countries are investing heavily to develop their leisure and entertainment (L&E) sectors. GCC consumers value L&E offerings and spend a larger share of their monthly income on L&E than those in many other regions. GCC governments have an opportunity to tailor their future investments in the sector to further enhance engagement levels. By doing so, they can improve quality of life and wellbeing, and generate US$3.4 billion annually in increased L&E spending at the GCC level.
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Definition of the L&E sector
Our definition of the L&E sector comprises six categories of activities; which are further segmented and mapped along two dimensions: the level of engagement among participants, and the frequency of the activity.
The L&E sector in the GCC
Using the tabs below, choose a country to explore its L&E sector and compare it to any other country in the GCC.
Based on a survey of 1,200 citizens and residents across the GCC, conducted in September 2018
View on L&E sector
be known for being a destination for
entertainment and culture
simply to have fun
(% of respondents)
Supply and demand
Normalized supply vs. demand of L&E offerings
Low supply
Low consumption
Supply
Expected changes in L&E consumption
Market potential
Current budget allocated to L&E
(% of respondents)
Top 3 improvement areas by L&E category
Visual arts Live entertainment Neighbourhood recreation Sports Theme parks
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