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Global Consumer Insights

Etat des lieux de la consommation en pleine crise sanitaire - 1er semestre 2021

Mai 2021

Afin de dresser un état des lieux de la consommation à l’aube de 2021, dans le contexte de la crise sanitaire, plus de 8 000 consommateurs ont été interrogés à travers le monde par les experts de PwC.

Découvrez les tendances françaises, sur la base d’un échantillon de 525 répondants.

Enseignements clés

Alimentation et épicerie : des intentions d’achat en hausse

Les consommateurs restent prudents sur l'ensemble des catégories de produits (beauté, technologie, culture, sport …). Dans le contexte de la COVID-19, une catégorie se démarque : l’alimentation / l’épicerie, qui pourrait bénéficier d’intentions d’achat en hausse sur les 6 premiers mois de 2021. Les catégories « d’intérieur » (bricolage, divertissements à domicile …) sont, quant à elles, les plus résilientes.

Comme en témoigne le succès du dernier Black Friday, les « privations » dues à la crise de la COVID-19 et l’épargne associée peuvent mener à des phénomènes de surcompensation de la part des consommateurs.

Accélération du e-commerce et retour aux fondamentaux

La COVID-19 est le catalyseur des tendances pré-crise : la croissance du e-commerce, la polarisation des attentes e-commerce / magasin et la mise en place de nouveaux parcours clients.

Le e-commerce a progressé sur l’ensemble des catégories, la mode étant en tête (18 % des consommateurs achètent exclusivement et 25 % ont accentué la part de leurs achats en ligne).

L’adoption du télétravail entraîne une augmentation de la fréquence d’achat sur tous les canaux, ce qui explique le développement du e-commerce ; bien qu’il démontre également le rôle du magasin dans la création de lien social : +10 % de visites hebdomadaires par rapport aux personnes travaillant en dehors de leur domicile. 

De la crise sanitaire résulte un retour aux fondamentaux des attentes clients

  • Les attributs du magasin sont la découverte des produits (citée comme primordiale par 33 % des sondés) et l’aspect social de la visite en magasin (26 %).

  • L’e-commerce est un canal efficace et fiable et offre une large disponibilité des produits (d’après 44 % des sondés), une livraison rapide et fiable (44 %), une politique de retour avantageuse (32 %) et des avis clients pour guider le consommateur (28 %). 

La consommation durable au cœur des comportements

Une majorité de consommateurs se sent concernée par une consommation plus responsable (produits éco-conçus, éthiques et/ou locaux). 

  • 1 consommateur sur 4 est désormais prêt à payer plus cher pour des produits éthiques, respectueux de l’environnement ou pour une production locale, quelle que soit la catégorie de produits.

  • 1 sondé sur 3 déclare avoir acheté davantage de produits recyclés ou d'occasion en 2020. Vinted étant dans le top 5 des sites e-commerce à fin 2020.

  • 2 Français sur 3 choisissent le « Made in France », quelle que soit la catégorie de produit.

  • 1 sur 3 déclare avoir renforcé son soutien pour les entreprises locales et indépendantes, depuis la crise sanitaire.

Conclusion

  • Au cours des six premiers mois de 2021, seules les dépenses d’alimentation / d’épicerie augmentent, d’après l’étude prévisionnelle de PwC, « Global Consumer Insights ».

  • Le e-commerce progresse sur l’ensemble des catégories alors que le magasin résiste sur l’alimentaire, le bricolage et l’électroménager.

  • Quant à l’intérêt pour la consommation responsable, il continue de croître et influence de plus en plus les choix en termes de marques et de produits. 

Méthodologie

L’étude « Global Consumer Insights Survey », administrée dans 27 régions à travers le monde (à un échantillon de 20 000 personnes représentatif des populations âgées de 18 ans et plus), est réalisée chaque année par PwC.

En France, l’échantillon de 525 personnes a été interrogé par questionnaire administré en ligne : une enquête réalisée sur le 4ème trimestre 2020.

Explore the data from the Global Consumer Insights Pulse Survey

Filter the data by region and compare it to the global average or any other region

Explore the data behind our survey and customise your view by country and region
Questions and Answers Global Australia Brazil Canada China Egypt France Germany Hong Kong Indonesia Japan South Korea Malaysia Mexico Netherlands Philippines Russia Saudi Arabia Singapore South Africa Spain Thailand United Arab Emirates United States Vietnam
Channel choice In the past 12 months, how often have you bought products (e.g., clothes, books, electronics) using the following shopping channels?

Data shown:

  • Respondents answering 'weekly' or 'daily' (Figures represent proportion of those who use said shopping channel.)

In physical stores 42% 56% 25% 43% 50% 41% 42% 37% 62% 36% 41% 37% 40% 37% 38% 42% 41% 56% 46% 37% 36% 38% 43% 50% 63%
Online via PC 30% 34% 31% 25% 41% 33% 29% 22% 29% 26% 13% 43% 30% 26% 29% 30% 25% 44% 36% 20% 28% 24% 30% 39% 44%
Online via tablet 33% 37% 30% 28% 40% 38% 36% 31% 36% 32% 22% 46% 30% 23% 33% 30% 25% 39% 47% 20% 28% 25% 29% 42% 40%
Online via mobile phone or smartphone 39% 46% 34% 34% 58% 42% 34% 31% 44% 44% 19% 56% 42% 30% 37% 36% 28% 42% 48% 27% 36% 37% 43% 49% 55%
Smart home voice assistants, (i.e., hubs e.g., Amazon Echo, Google Home, Samsung SmartThings) 37% 47% 35% 36% 47% 37% 36% 40% 53% 39% 24% 45% 43% 26% 37% 32% 26% 37% 40% 26% 31% 31% 28% 51% 36%
Product category shopping Considering the following product categories, how has the way you shop online/in store changed, if at all, in the past six months?

Answers are:

  • Shopping online the same or more
  • Shopping in-store the same or more
separated by commas in each table cell.

Fashion (clothing and footwear) 79%,51% 83%,56% 76%,41% 81%,46% 95%,48% 74%,57% 79%,55% 85%,58% 79%,60% 65%,33% 69%,68% 86%,54% 75%,37% 76%,42% 82%,52% 70%,43% 71%,53% 89%,44% 80%,45% 67%,57% 84%,49% 72%,49% 77%,48% 83%,43% 79%,52%
Consumer electronics (incl. cameras, TV and computers) 71%,52% 76%,61% 76%,35% 74%,47% 85%,50% 70%,52% 64%,60% 80%,59% 71%,71% 40%,30% 66%,61% 75%,54% 56%,42% 67%,43% 78%,51% 49%,46% 67%,52% 82%,56% 63%,49% 66%,52% 76%,51% 59%,52% 75%,58% 76%,47% 60%,59%
Sports and fitness equipment 58%,46% 62%,56% 56%,33% 58%,43% 77%,51% 58%,45% 54%,52% 58%,50% 61%,49% 38%,31% 51%,54% 65%,51% 47%,37% 57%,41% 56%,43% 47%,36% 57%,45% 76%,52% 55%,35% 51%,47% 70%,51% 55%,43% 60%,51% 58%,42% 60%,45%
Grocery (including general food and beverages) 58%,66% 58%,74% 51%,57% 53%,65% 84%,66% 62%,56% 47%,67% 43%,81% 84%,65% 57%,54% 46%,80% 81%,59% 60%,60% 64%,55% 51%,66% 47%,65% 54%,71% 68%,60% 71%,63% 47%,66% 61%,68% 56%,69% 70%,61% 64%,59% 66%,63%
Health and beauty (cosmetics) 68%,53% 69%,61% 67%,45% 64%,49% 83%,50% 71%,51% 58%,59% 61%,67% 75%,61% 59%,37% 54%,62% 81%,53% 69%,42% 69%,46% 66%,54% 64%,43% 71%,55% 74%,47% 74%,46% 58%,52% 70%,57% 71%,50% 77%,50% 71%,50% 75%,47%
Household appliances (incl. freezers, microwaves, etc.) 61%,54% 64%,65% 65%,41% 53%,50% 74%,56% 66%,55% 56%,59% 70%,61% 69%,64% 36%,38% 53%,64% 66%,57% 47%,47% 62%,47% 72%,53% 38%,48% 60%,51% 70%,52% 55%,46% 59%,56% 59%,56% 48%,55% 58%,53% 63%,46% 61%,55%
Do-it-yourself/home improvement 61%,54% 60%,64% 52%,43% 56%,52% 75%,51% 63%,53% 51%,63% 62%,63% 75%,60% 45%,35% 50%,63% 70%,55% 67%,44% 62%,48% 65%,61% 61%,44% 59%,55% 80%,52% 64%,43% 52%,54% 63%,55% 61%,50% 72%,52% 65%,52% 62%,49%
In store versus onlineIn the current climate, which of the following attributes are important to you when shopping in physical stores? (These attributes were in respondents' top three)
Certification that the store meets (COVID-19) health and safety standards 27% 24% 39% 31% 29% 26% 27% 21% 20% 30% 18% 21% 36% 42% 19% 44% 14% 22% 22% 33% 29% 29% 32% 31% 30%
Opportunity to engage/pay contactless 18% 16% 17% 15% 23% 19% 17% 19% 17% 16% 7% 18% 18% 23% 22% 17% 22% 22% 21% 18% 16% 23% 21% 15% 21%
Availability of local products 23% 30% 25% 23% 10% 20% 27% 30% 25% 31% 18% 18% 22% 25% 18% 23% 18% 27% 25% 31% 25% 19% 26% 23% 23%
Increased health and safety measures (e.g., controlled numbers in physical store, hand sanitation facilities, store cleaning, protective screens) 31% 28% 36% 40% 33% 35% 28% 28% 25% 31% 18% 20% 38% 44% 23% 50% 22% 32% 30% 41% 41% 38% 31% 36% 27%
Innovative store attributes (e.g., fully automated store, magic mirrors, digitally enabled product tags, immersive store design) 12% 13% 6% 7% 22% 18% 10% 10% 19% 15% 8% 12% 11% 16% 12% 10% 12% 21% 15% 9% 14% 13% 13% 14% 16%
Premium services (e.g., alterations/customizations/consultations with an expert) 12% 10% 10% 8% 16% 20% 8% 8% 13% 9% 11% 15% 10% 10% 14% 8% 20% 16% 13% 8% 11% 10% 9% 10% 17%
The enjoyment of the social aspects of going to a store 15% 18% 13% 15% 19% 13% 26% 14% 15% 12% 9% 11% 11% 12% 15% 12% 10% 16% 23% 13% 17% 16% 13% 16% 13%
Exclusive or limited edition offerings, memberships or loyalty programmes in store 17% 17% 22% 13% 20% 22% 15% 12% 18% 16% 23% 28% 12% 24% 14% 7% 21% 23% 13% 16% 16% 20% 15% 13% 13%
Knowledgeable and responsive sales associates 18% 17% 18% 15% 20% 16% 16% 18% 16% 20% 17% 25% 15% 19% 18% 23% 13% 18% 18% 17% 24% 19% 17% 14% 27%
Ability to quickly and conveniently navigate the store to find products I'm interested in 31% 29% 31% 31% 33% 27% 25% 32% 29% 27% 43% 28% 30% 19% 36% 36% 33% 21% 28% 37% 22% 22% 31% 40% 31%
Product range 28% 36% 22% 28% 18% 14% 28% 34% 31% 26% 31% 18% 31% 22% 35% 18% 47% 20% 37% 35% 24% 19% 33% 25% 19%
I still prefer to see and touch the products 33% 34% 22% 37% 28% 28% 33% 35% 43% 27% 52% 35% 29% 18% 29% 36% 43% 20% 43% 29% 34% 37% 26% 29% 31%
I don't feel comfortable going into stores 4% 3% 4% 4% 4% 8% 5% 5% 1% 5% 4% 4% 7% 2% 4% 3% 2% 5% 1% 3% 2% 3% 3% 5% 4%
In store versus onlineIn the current climate, which of the following attributes are important to you when shopping online? (These attributes were in respondents' top three)
Ability to quickly and conveniently navigate the website to find products I'm interested in 36% 39% 35% 36% 38% 29% 26% 41% 43% 32% 43% 32% 35% 35% 38% 43% 38% 30% 36% 37% 35% 26% 29% 36% 37%
In-stock availability of items I want 38% 47% 36% 47% 28% 38% 44% 42% 35% 39% 49% 25% 37% 41% 39% 30% 40% 30% 36% 40% 35% 33% 27% 43% 31%
The ability to see an extended range of stock compared to in physical stores 30% 29% 25% 27% 40% 27% 30% 26% 36% 22% 46% 28% 29% 25% 33% 27% 33% 20% 28% 28% 32% 30% 28% 31% 31%
Easy to use mobile app/interface 28% 31% 27% 26% 25% 26% 24% 24% 29% 29% 19% 18% 35% 23% 19% 52% 29% 31% 40% 35% 22% 44% 33% 29% 34%
Availability of online customer reviews 29% 23% 23% 27% 28% 32% 28% 22% 30% 36% 28% 29% 33% 26% 21% 39% 37% 25% 34% 34% 28% 41% 32% 30% 49%
A good returns policy (e.g., free returns, return items to store when purchased online, etc.) 32% 32% 31% 37% 40% 34% 32% 38% 28% 31% 17% 25% 27% 40% 36% 31% 26% 30% 39% 37% 35% 29% 29% 31% 29%
Fast/reliable delivery (e.g., same day delivery, pick up online purchases in physical stores or designated pick up location, visibility of the product throughout the delivery process, etc.) 42% 46% 49% 42% 43% 29% 44% 41% 33% 43% 27% 41% 41% 51% 35% 44% 43% 36% 46% 48% 50% 43% 40% 43% 44%
Personalized offering 17% 16% 26% 13% 23% 27% 18% 18% 19% 17% 7% 23% 18% 25% 13% 11% 13% 30% 12% 16% 18% 7% 23% 16% 8%
Exclusive or limited edition offerings, memberships or loyalty programmes online 21% 17% 24% 16% 17% 27% 18% 18% 19% 25% 32% 35% 22% 22% 24% 14% 19% 31% 23% 15% 22% 20% 26% 17% 17%
Future spend Thinking about your spending over the next six months, to the best of your ability, please describe your expectations on spend across the following categories.

Answers are:

  • Expect an increase in spend
  • No change
  • Expect a decrease in spend
separated by commas in each table cell.

Travel 20%,35%,45% 21%,45%,34% 27%,31%,42% 12%,39%,49% 27%,33%,39% 32%,39%,29% 15%,47%,38% 14%,40%,46% 14%,23%,64% 30%,33%,37% 12%,38%,50% 19%,31%,50% 15%,17%,68% 19%,30%,50% 14%,40%,46% 21%,25%,54% 16%,38%,46% 32%,34%,35% 17%,21%,63% 27%,31%,42% 14%,35%,51% 25%,34%,41% 30%,25%,45% 22%,39%,39% 33%,33%,34%
Arts, culture and sporting events 17%,46%,37% 17%,57%,26% 21%,40%,39% 12%,50%,38% 27%,46%,27% 27%,44%,29% 12%,56%,33% 12%,49%,39% 12%,39%,49% 23%,46%,31% 9%,56%,35% 20%,39%,41% 13%,33%,54% 19%,42%,39% 13%,49%,37% 16%,38%,45% 12%,48%,40% 32%,40%,28% 16%,37%,48% 16%,46%,38% 15%,43%,42% 16%,41%,44% 22%,44%,34% 23%,44%,33% 17%,53%,30%
Home entertainment (books, music, movies and video games) 29%,51%,20% 20%,60%,20% 45%,37%,19% 27%,55%,18% 36%,45%,18% 32%,43%,25% 18%,61%,21% 22%,62%,15% 36%,40%,24% 36%,41%,23% 24%,62%,14% 32%,48%,20% 28%,37%,35% 40%,34%,26% 21%,62%,17% 36%,37%,27% 22%,53%,25% 41%,35%,24% 29%,47%,25% 32%,44%,24% 29%,53%,18% 22%,49%,29% 33%,42%,26% 32%,50%,18% 35%,52%,12%
Fashion (clothing and footwear) 26%,50%,23% 23%,54%,23% 33%,42%,25% 18%,56%,26% 45%,40%,15% 45%,38%,16% 15%,61%,24% 19%,64%,17% 22%,43%,35% 33%,44%,23% 12%,66%,22% 29%,46%,25% 21%,39%,40% 32%,39%,29% 20%,61%,19% 25%,39%,37% 23%,59%,18% 36%,43%,21% 26%,42%,33% 36%,40%,23% 25%,51%,23% 25%,40%,35% 32%,45%,23% 26%,49%,25% 41%,40%,19%
Grocery 38%,52%,10% 27%,63%,9% 47%,37%,16% 34%,57%,8% 47%,44%,8% 47%,39%,14% 18%,68%,14% 24%,65%,10% 45%,43%,12% 48%,39%,13% 25%,67%,8% 43%,47%,9% 49%,41%,10% 55%,37%,8% 24%,64%,11% 66%,24%,11% 24%,67%,9% 49%,36%,15% 52%,42%,7% 52%,37%,11% 32%,59%,8% 38%,50%,12% 58%,34%,8% 44%,48%,9% 57%,36%,7%
Consumer electronics 24%,53%,24% 19%,60%,20% 40%,38%,22% 17%,58%,25% 31%,48%,21% 39%,39%,22% 13%,61%,26% 18%,64%,18% 28%,42%,29% 31%,42%,27% 12%,72%,15% 20%,50%,30% 22%,46%,32% 29%,39%,32% 20%,69%,11% 37%,34%,29% 19%,52%,28% 36%,40%,23% 24%,51%,26% 26%,46%,28% 23%,53%,24% 23%,49%,28% 31%,41%,28% 28%,50%,22% 29%,53%,18%
Takeaway food 33%,45%,22% 22%,56%,21% 32%,39%,30% 31%,49%,20% 37%,34%,28% 40%,35%,24% 15%,63%,22% 24%,57%,19% 51%,34%,15% 42%,41%,17% 29%,59%,13% 41%,40%,19% 50%,32%,18% 48%,34%,18% 26%,52%,21% 50%,31%,19% 24%,49%,28% 36%,44%,19% 53%,29%,19% 31%,35%,34% 31%,50%,19% 47%,32%,21% 47%,40%,13% 35%,45%,19% 37%,46%,17%
Eating in restaurants and bars 20%,38%,42% 27%,47%,26% 24%,32%,43% 15%,38%,47% 25%,39%,36% 36%,35%,29% 17%,48%,35% 16%,44%,41% 20%,35%,45% 24%,37%,39% 10%,49%,41% 18%,39%,44% 14%,27%,60% 14%,34%,51% 15%,40%,46% 24%,18%,58% 15%,37%,48% 34%,33%,34% 30%,30%,41% 23%,34%,43% 17%,38%,45% 14%,39%,57% 31%,38%,31% 25%,35%,39% 22%,39%,39%
Sports and fitness equipment 19%,53%,28% 18%,61%,21% 25%,48%,27% 13%,62%,24% 24%,53%,23% 26%,46%,29% 10%,65%,25% 14%,62%,25% 19%,53%,28% 22%,46%,32% 9%,64%,27% 22%,44%,33% 17%,37%,45% 18%,44%,39% 14%,60%,26% 21%,41%,38% 15%,51%,34% 33%,46%,21% 22%,44%,35% 23%,48%,30% 19%,56%,25% 19%,45%,36% 28%,44%,28% 24%,51%,24% 22%,52%,26%
Health and beauty (cosmetics) 25%,57%,18% 20%,61%,18% 39%,42%,19% 16%,63%,21% 37%,44%,19% 40%,42%,18% 13%,67%,20% 16%,70%,14% 20%,54%,26% 38%,42%,20% 11%,74%,16% 27%,50%,22% 34%,44%,22% 27%,54%,19% 13%,73%,14% 35%,43%,22% 19%,67%,14% 37%,46%,17% 26%,53%,22% 29%,52%,19% 20%,60%,20% 30%,46%,24% 30%,50%,20% 30%,53%,18% 49%,41%,10%
Do-it-yourself/home improvement 23%,54%,22% 23%,63%,14% 22%,50%,28% 21%,61%,17% 22%,52%,26% 37%,44%,19% 18%,57%,26% 16%,65%,19% 17%,57%,26% 22%,50%,27% 12%,71%,17% 23%,48%,29% 34%,44%,21% 25%,46%,29% 20%,63%,17% 41%,40%,19% 18%,53%,28% 31%,45%,23% 27%,53%,20% 29%,47%,24% 23%,54%,24% 23%,47%,30% 34%,44%,22% 34%,49%,18% 21%,59%,20%
Consumer mobility In the next six months how likely are you to...

Answers are:

  • Likely
  • Neither/nor
  • Not likely
separated by commas in each table cell.

Travel on a domestic flight 33%,19%,49% 35%,24%,42% 39%,11%,51% 18%,17%,66% 47%,20%,33% 50%,14%,36% 26%,20%,54% 18%,16%,66% 23%,23%,55% 50%,22%,27% 21%,23%,57% 31%,26%,44% 36%,20%,44% 35%,14%,51% 15%,18%,67% 38%,22%,40% 27%,25%,48% 68%,14%,18% 25%,15%,61% 39%,17%,44% 26%,16%,59% 47%,22%,31% 48%,19%,32% 36%,14%,50% 77%,11%,12%
Travel on an international flight 26%,17%,57% 26%,16%,59% 26%,13%,61% 17%,12%,71% 27%,23%,50% 49%,14%,37% 27%,19%,54% 22%,17%,61% 27%,18%,55% 38%,20%,42% 10%,15%,76% 24%,21%,55% 27%,17%,56% 25%,14%,61% 22%,18%,60% 30%,19%,51% 20%,15%,66% 58%,18%,24% 30%,16%,54% 23%,13%,64% 20%,15%,64% 28%,21%,51% 58%,17%,26% 32%,13%,55% 48%,24%,28%
Stay in a hotel 36%,21%,43% 41%,23%,36% 44%,11%,45% 24%,21%,55% 47%,21%,32% 48%,18%,34% 36%,24%,40% 24%,21%,55% 26%,25%,49% 50%,19%,31% 28%,25%,47% 33%,30%,38% 39%,22%,39% 37%,16%,47% 25%,24%,51% 33%,23%,44% 20%,22%,58% 63%,17%,20% 36%,23%,41% 33%,19%,48% 30%,20%,50% 54%,22%,24% 49%,23%,28% 40%,17%,43% 71%,14%,15%
Stay in self-catering accommodation (e.g., Airbnb) 32%,22%,46% 34%,22%,44% 40%,11%,49% 19%,18%,63% 40%,26%,34% 40%,23%,37% 33%,26%,42% 21%,24%,55% 22%,31%,47% 45%,24%,31% 8%,23%,69% 37%,30%,33% 30%,22%,48% 36%,13%,51% 25%,25%,50% 41%,26%,33% 17%,23%,60% 55%,20%,24% 28%,19%,54% 45%,19%,37% 26%,19%,56% 40%,25%,35% 46%,28%,26% 33%,16%,51% 76%,15%,9%
Go to a sporting or mass event (e.g., concerts) 27%,20%,53% 31%,22%,47% 29%,15%,56% 16%,15%,69% 36%,23%,40% 41%,22%,37% 29%,22%,49% 21%,17%,61% 25%,24%,51% 40%,25%,35% 15%,22%,62% 25%,26%,49% 27%,17%,56% 23%,14%,64% 17%,19%,64% 30%,18%,52% 23%,25%,52% 53%,19%,27% 23%,18%,59% 27%,15%,58% 20%,17%,64% 33%,22%,45% 38%,23%,39% 33%,14%,54% 59%,21%,20%
Go back into my place of work 67%,19%,14% 65%,19%,15% 67%,15%,18% 53%,20%,27% 74%,16%,10% 79%,8%,13% 67%,22%,11% 60%,28%,13% 67%,23%,11% 87%,8%,5% 73%,16%,11% 49%,36%,14% 75%,15%,10% 69%,15%,16% 60%,21%,19% 69%,19%,11% 53%,25%,23% 78%,13%,9% 75%,16%,9% 67%,15%,17% 66%,19%,16% 78%,15%,8% 78%,14%,8% 64%,24%,12% 91%,5%,4%
Travel via public transport 47%,19%,33% 48%,21%,30% 47%,13%,40% 29%,15%,55% 71%,15%,14% 61%,16%,23% 37%,23%,40% 36%,24%,40% 71%,22%,8% 57%,23%,20% 53%,24%,23% 32%,33%,35% 44%,21%,35% 56%,11%,33% 31%,23%,46% 56%,18%,25% 57%,21%,22% 56%,19%,25% 76%,14%,11% 41%,12%,47% 47%,17%,35% 61%,18%,21% 50%,21%,29% 34%,13%,53% 73%,14%,13%
Go to a shopping mall 65%,20%,15% 76%,16%,8% 65%,12%,23% 55%,21%,24% 76%,16%,8% 73%,14%,12% 66%,19%,15% 52%,23%,25% 61%,30%,9% 72%,19%,9% 55%,30%,15% 44%,37%,19% 72%,20%,9% 73%,13%,15% 57%27%,16% 69%,16%,15% 68%,21%,11% 74%,17%,9% 79%,14%,8% 81%,10%,9% 64%,17%,19% 79%,15%,6% 69%,21%,9% 50%,19%,31% 88%,6%,6%
Sustainability Please indicate to what extent you agree or disagree with the following statements around shopping sustainability

Answers are:

  • Agree
  • Disagree
separated by commas in each table cell.

When it comes to consuming single-use materials, my concerns over health and safety outweigh my sense of environmental responsibility 51%,15% 45%,18% 67%,9% 42%,20% 61%,13% 71%,9% 46%,18% 40%,18% 53%,15% 64%,8% 37%,15% 39%,20% 61%,11% 61%,13% 32%,25% 75%,6% 42%,15% 68%,8% 58%,13% 53%,17% 45%,16% 67%,9% 64%,7% 54%,13% 66%,16%
I intentionally buy items with eco-friendly packaging or less packaging 54%,14% 51%,17% 57%,12% 46%,18% 74%,5% 68%,9% 49%,16% 55%,12% 56%,7% 80%,4% 38%,17% 42%,19% 63%,7% 63%,10% 38%,22% 80%,2% 37%,23% 72%,8% 55%,11% 56%,15% 50%,17% 74%,6% 58%,11% 50%,18% 86%,2%
I choose products with a traceable and transparent origin 56%,12% 48%,16% 58%,11% 37%,21% 74%,4% 75%,7% 52%,14% 41%,14% 53%,11% 82%,5% 40%,17% 52%,16% 67%,5% 63%,7% 34%,24% 77%,4% 71%,7% 74%,9% 52%,14% 54%,12% 48%,14% 77%,4% 66%,7% 49%,15% 92%,2%
I am including more plant based foods as part of my diet due to sustainability principles 50%,19% 47%,28% 56%,17% 39%,32% 67%,5% 60%,11% 37%,28% 38%,27% 52%,13% 71%,6% 26%,26% 42%,19% 56%,10% 61%,14% 34%,30% 76%,6% 45%,17% 68%,8% 50%,17% 56%,20% 48%,22% 78%,3% 60%,11% 48%,25% 88%,6%
I buy from companies that are conscious and supportive of protecting the environment 55%,11% 52%,13% 63%,7% 49%,11% 72%,3% 72%,7% 46%,15% 47%,11% 51%,7% 79%,4% 29%,21% 43%,14% 69%,4% 71%,6% 35%,21% 80%,2% 42%,16% 65%,10% 57%,5% 62%,6% 51%,15% 77%,1% 66%,9% 54%,11% 83%,6%
I am buying more biodegradable/eco-friendly products 53%,14% 49%,19% 58%,13% 48%,17% 74%,5% 61%,10% 48%,17% 44%,17% 56%,7% 76%,6% 32%,19% 43%,14% 61%,7% 69%,7% 35%,26% 77%,3% 40%,20% 67%,10% 58%,11% 53%,13% 45%,17% 79%,2% 66%,7% 51%,16% 87%,3%
Suivez-nous !

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Sabine Durand-Hayes

Sabine Durand-Hayes

Associée Transaction Services, Leader Consumer Markets EMEA, Strategy& France

Tel : +33 1 56 57 85 29

Pascal Ansart

Pascal Ansart

Associé, Strategy& France

Tel : +33 1 56 57 46 53

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