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Le paysage audiovisuel et publicitaire est aujourd’hui l’objet d’une évolution rapide. La multiplication de l’offre et l’émergence des nouveaux médias remettent en cause les modèles économiques établis. L’évolution des comportements des consommateurs (fragmentation des audiences, personnalisation de l’expérience) amplifie ces phénomènes.
En ce qui concerne le marché de la publicité, de nombreux facteurs viennent perturber les équilibres traditionnels : les investissements publicitaires en ligne « challenge » les opérateurs historiques sur leurs terrains et sur leurs cibles traditionnelles. La communication publicitaire se transforme et privilégie l’affinité et la proximité via de nouveaux canaux (blogs, sites spécialisés, mobile...)
La mise en place des nouvelles stratégies médias : redéfinition des politiques des grands groupes vers le multi-support, stratégies cross-média ou développement des techniques facilitant la proximité entre le consommateur et l’annonceur modifient les enjeux du secteur. Ainsi, la Practice Média et Entertainment de Strategy& vous accompagne dans la résolution de vos problématiques stratégiques : stratégie fonctionnelle, planification technologique, croissance et acquisition, amélioration de la rentabilité, stratégie de prix, analyse de marché...
A major news and media company wanted to evaluate its digital advertising operations and improve the overall performance of ads across platforms. Strategy& conducted a rapid diagnostic of the digital sales ops function (including people, processes, and tech) to develop a baseline assessment of the end-to-end order-to-cash process to understand if it is operating at peak efficiency and effectiveness. As a result of our work, we identified the major root causes behind emerging issues and challenges as well as a list of measures that the company should consider to improve performance.
A Fortune 100 multinational technology company wanted to harness the momentum of a 3D video acquisition to explore opportunities in immersive sports experiences and quantify value created by participating in highly active space of VR, AR, and broadcast enhancement for sports content. Strategy& was hired to provide strategic insights on sports league and media stakeholders as well as to evaluate the existing sports market and the potential value created by immersive sports video offerings. We developed a partnership and prioritisation strategy, created a product roadmap and consumer use cases, built a sports market sizing model, provided value creation scenarios with year-on-year revenue estimates, determined monetisation strategy, and assessed competitive threats. As a result, we created consensus around product offerings and expected time to achieve substantial revenue; assigned potential value created by the immersive sports video offering; established a partnership, monetisation, and business model strategy for the near and long term; acknowledged both the potential and limitations associated with expanded markets (e.g. global and non-major league sports).
A large publishing firm needed to restructure its business and accelerate it pace of product development. Strategy& helped the client tap into new growth opportunities by building new innovation capabilities. We enabled a separation from a parent company, minimising the impact to overall business; strengthened the client’s business by sharpening the focus on specific growth markets, customer segments, and products; identified new digital capabilities to build in product development and go-to market functions; and adjusted the cost structure by optimising and outsourcing non-core back-office functions (such as finance, HR, and IT).
A major news group wanted to redefine its strategy and prioritise growth opportunities. Strategy& conducted best practice visits, performed a baseline of the news group’s operations, analysed financial implications, identified and prioritised opportunities, and then identified change management and governance implications. As a result of our work, we built a strategy and future operating model for the news organisation.
A large information services provider wanted to determine which one of four acquisitions to pursue in the marketing services space. Strategy& conducted a strategic target assessment and prioritisation of the potential acquisition targets in the following three key dimensions: market attractiveness, strategic outlook at a high level (e.g., competitive advantage, key sources of threats, gaps and challenges, anticipated priorities), and target’s fit with parent company’s six stated strategic objectives.