[Video] How SMEs can power the future of tourism in the GCC

Tourism is thriving across the GCC, and small and medium-sized enterprises (SMEs) have a key role to play in shaping its future. In this video with Harvard Business Review Arabic, we explore how empowering SMEs can lead to more authentic, innovative, and sustainable tourism experiences in the region. From policy reforms and partnerships to eco-tourism and digital tools, we highlight the actions needed to build a more vibrant and inclusive tourism ecosystem.