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Sports Economy Index
Explorer mode Explorer mode
Simulator mode Simulator mode
framework Learn about SEI framework

More than a game:
the real economics of sports

The Sports Economy Index (SEI) holistically reframes how sports create value across economic activity, social impact, and strategic investment. Explore your country's position today, and model what could be possible tomorrow.

Three steps to explore the Sports Economy Index

Use our data and simulation tool to understand your country's current position,
test different choices and see the potential economic and social returns.

1

Choose a country

See your current profile across four interconnected economies.

Explorer mode
2

Adjust the enablers

Test different choices across policy, investment, talent and more.

3

See the potential

Explore the possible economic and social impact.

Simulator mode

A holistic frameworkto measure Sports Economy

The Sports Economy Index is built around four interconnected economies that together define how sport creates value across the system. These four economies are enabled by critical factors which determine their scale and performance. Together, they translate into measurable economic and societal impact.

A holistic frameworkto measure Sports Economy

04

Pillars

11

Sub-dimensions

46

Pillar KPIs

9

Enablers

50

Enablers KPIs

Download as PDF

Participation

Movement economy

Created by mass participation, active lifestyles, and sport-driven social and civic engagement.

  • Adult physical activity and/or sports participation 7 KPIs
  • Youth physical activity and/or sports participation 3 KPIs
  • Participation-related spending 4 KPIs

Consumption

Experience economy

Created by live events, tourism, spending, and fan experiences that convert participation and attention into consumer value.

  • Sports tourism 2 KPIs
  • Sports event attendance 4 KPIs
  • Events ancillary revenue generation 4 KPIs

Innovation

Imagination economy

Created by creativity, innovation, technology, and intellectual property that open new markets and business models in sports.

  • SportsTech investment and valuation 3 KPIs
  • Sports innovation and IP 7 KPIs

Amplification

Influence economy

Created by media, digital platforms, fan communities, and content ecosystems that extend the reach and commercial value of sports.

  • Traditional media and broadcast value created 5 KPIs
  • Digital sports applications development 2 KPIs
  • Fan engagement and community building 5 KPIs

Economies are driven by Enablers

Learn more about SEI framework

A holistic framework to measure Sports Economy

The Sports Economy Index is built around four interconnected economies that together define how sport creates value across the system. These four economies are enabled by critical factors which determine their scale and performance. Together, they translate into measurable economic and societal impact.

04

Pillars

11

Sub-dimensions

46

Pillar KPIs

9

Enablers

50

Enablers KPIs

Download as PDF
Participation

Movement Economy

Created by mass participation, active lifestyles, and sport-driven social and civic engagement.

  • Adult physical activity and/or sports participation 7 KPIs
  • Youth physical activity and/or sports participation 4 KPIs
  • Participation-related spending 3 KPIs
Consumption

Experience Economy

Created by live events, tourism, spending, and fan experiences that convert participation and attention into consumer value.

  • Sports tourism 4 KPIs
  • Sports event attendance 4 KPIs
  • Events ancillary revenue generation 2 KPIs
Innovation

Imagination economy

Created by media, digital platforms, fan communities, and content ecosystems that extend the reach and commercial value of sports.

  • SportsTech investment and valuation 2 KPIs
  • Sports innovation and IP 5 KPIs
Amplification

Influence economy

Created by creativity, innovation, technology, and intellectual property that open new markets and business models in sports.

  • Traditional media and broadcast value created 2 KPIs
  • Digital sports applications development 5 KPIs
  • Fan engagement and community building 3 KPIs

How does your country perform today?

Select a country to view its SEI performance

Explore your country

Index Score by pillar

See how score is calculated

Help

Strong performance

Area for improvement

Best in class

Adult Physical activity and/or sports participation

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Youth Physical activity and/or sports participation

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Sports tourism

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Sports event attendance

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What if policymakers and sports stakeholders could simulate changes in the sports ecosystem?

The SEI simulation model shows how targeted action across enablers can influence sports economy performance, national ranking, and wider economic impact. It helps policymakers and stakeholders test where investment, regulation, and partnership can create the greatest return.

Run a simulation

Modify the enablers

Adjust practical policy and investment levers, such as talent, infrastructure, technology, and funding, that stakeholders can influence to strengthen the foundations of the sports ecosystem.

Drive the sub-dimensions

See how changes in enabling conditions affect the measurable performance drivers beneath each pillar, helping translate policy action into clearer operational priorities.

Power the economy

Track how stronger sub-dimensions improve the four SEI pillars and reveal where each country has the greatest opportunity to build sports economy value.

Unlock macro impact

Understand how pillar performance contributes to a country’s SEI Score, Global Ranking, GDP growth potential, and broader long-term economic and social returns.

Modify the enablers

Adjust practical policy and investment levers, such as talent, infrastructure, technology, and funding, that stakeholders can influence to strengthen the foundations of the sports ecosystem.

Drive the sub-dimensions

See how changes in enabling conditions affect the measurable performance drivers beneath each pillar, helping translate policy action into clearer operational priorities.

Power the economy

Track how stronger sub-dimensions improve the four SEI pillars and reveal where each country has the greatest opportunity to build sports economy value.

Unlock macro impact

Understand how pillar performance contributes to a country’s SEI Score, Global Ranking, GDP growth potential, and broader long-term economic and social returns.

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