Transformation of the consumer landscape in Poland 2022
More modest lifestyles and less spending the lives of Polish consumers
The Strategy& report “More modest lifestyles and less spending – the lives of Polish consumers” is an attempt to answer the question of what had the greatest impact on the attitudes and buying behavior of Poles. In addition, it also shows the perspective of Polish society and changes in its behavior in the context of the study conducted in 2020, right after the outbreak of the COVID pandemic..
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Development prospects for the e-commerce market in Poland in 2018–2027
In 2020–2021, Poland’s e-commerce market was characterized by considerable uncertainty and periodic closures of retail stores as a result of the COVID-19 pandemic, which significantly accelerated e-commerce growth. The years 2022–2023, in turn, will be defined by struggles with galloping inflation, sagging consumer demand, the implications of Russia’s invasion in Ukraine, and mounting international tensions. All of these factors mean that we will not return to the predictability of the 2010s any time soon, and doing business in an environment of high volatility and uncertainty will become the new normal.
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The market environment is evolving rapidly and a company's strategy is one of the essential elements needed to build a competitive advantage effectively. It enables responding to observed and expected phenomena and establishes a framework for the company's development in various scenarios.
