Customer and experience strategy
Customer and experience strategy
Companies must strike the right balance between generating value for the customer and value for the business. To do that, we help clients evaluate their overall customer landscape, determine which segments they should focus on, and then consistently engage with those customers in every interaction across products, services, solutions, and brand messaging.
Service offerings include:
- Customer growth strategy
- Customer segmentation
- Experience strategy and design
- Value proposition development
- Digital customer insights and analytics
Pricing and profitability
Pricing and profitability
Achieving superior pricing and margin management requires capabilities that blend mathematics and managerial science. More than ever, companies need a holistic pricing strategy that starts with the end-user, leverages a growing number of data sources, and reflects value delivered and received by channel partners. We work with clients to build the pricing strategies and capabilities that support profitable growth and optimise value capture.
Service offerings include:
- Pricing and revenue model strategy
- Customer portfolio profitability and optimisation
- Trade promotion, rebate, and discount effectiveness