Consumer markets strategy consulting services

Strengthening your brand proposition from the start, delivering results to redefine your future

Big thinking needs tangible pragmatism

As emerging technologies and changing demographics continue to transform the consumer landscape, it’s time to think big about how your consumers interact with your brand. Online retail is continuing to skyrocket, and small authentic brands have increasing power over traditional companies. How will you place your bets and deliver value?

At Strategy&, we believe a consumer-centric approach is critical to building effective strategy that works in the real-world for years to come. We work with clients around the world on automation and supply chain optimisation, performance improvement programmes, revenue management, deals, product and service innovation and more. In every engagement, we bring an unwavering commitment to get it right, a deep understanding of industry dynamics, extensive experience along the entire value chain, and broad functional capabilities. This is strategy, made real.

How we help clients?

Capabilities-Driven Strategy + Growth

Our pioneering approach, built on distinctive capabilities, enables companies to focus on their greatest strengths and gain a competitive advantage. We help leadership teams at retailers and CPG companies around the world to reassess and reinvent their business strategies for long-term viability.

Fit for Growth

Are you struggling to expand revenue and profitability amid fragmenting consumer demand, shifting channels, and evolving technologies? Our Fit for Growth* approach is a proven model for unlocking performance that helps companies manage their cost in a more strategic way, allowing them to cut costs and grow stronger at the same time.

Digital strategy

Today’s ongoing digital transformation means much more than taking advantage of the latest technology, social media platform, mobile app. We have the skills, technology, and scale to think and deliver big across your organisation—in digital innovation and product development, digital supply chain operations, digital marketing and sales, and workplace infrastructure.

Operations strategy

We help clients develop the capabilities to improve efficiency and effectively serve omni-channel demand. We also enable rapid innovation and design-to-value product development, while managing differentiated product flows across lean supply networks.

Deals strategy

Our proven industry expertise and functional experience mean you get trusted support during all phases of deal making. Our clients get hands-on guidance during portfolio strategy and valuation; strategic target, partner, and buyer identification and assessment; strategic, commercial, and operating model due diligence (buy and sell side); and deal value realisation for M&A, divestitures, joint ventures, and strategic partnerships.

Trade Promotions Excellence

At Strategy&, we bring deep experience in promotion design and analysis, retailer and vendor insight, and analytic tools to help companies seize the initiative in the promotions cycle. Our approach builds a true organisational capability in superior promotions management, driving measurable revenue and margin improvement.

Contact us

Krzysztof Badowski

Krzysztof Badowski

Partner, Strategy& Polska

Tel: +48 608 333 277

Maciej Kroenke

Maciej Kroenke

Partner, Strategy& Polska

Tel: +48 502 380 595