Brand strategy

A brand is a tool to achieve the company's business goals

A modern, strong brand is not only a product of excellent quality, but also a manifesto of values important for consumers, business partners and its owners. A brand built on values communicates more easily (more interestingly) and can take patronage over it. a wide product portfolio, create a community - engage consumers and, as a result, expect stronger loyalty from them.

We treat brand positioning as a vision of its development, which the brand implements through all available tools - visual identification, broadly understood communication (including PR and CSR activities), style and tone of expression, product innovations, price positioning and promotional policy.


Service offering include:

  • market conditions and growth perspectives analysis, market and segment valuation, market trends analysis

  • brand and competitor audit

  • consumer and cultural trends identification, foresight analyses

  • identification of space for product or service innovation and brand expansion

Contact us

Grzegorz Łaptaś

Grzegorz Łaptaś

Partner, Strategy& Polska

Tel: +48 513 092 846

Krzysztof Badowski

Krzysztof Badowski

Partner, Strategy& Polska

Tel: +48 608 333 277

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