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Origins of behavioral biases and how to
overcome them
Professor Hal Hershfield
Advisor, Ideation Center
Hal Hershfield is a Professor of Marketing,
Behavioral Decision Making, and Psychology at UCLA’s Anderson School of
Management and holds the UCLA Anderson Board of Advisors Term Chair in
Management.
His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University.
Hal publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He is chair of the marketing area at UCLA, an affiliate of Ideas42, and a team scientist at the Behavior Change for Good initiative. The recipient of numerous teaching awards, Hershfield was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education website Poets & Quants
He is the host of The Behavioral Divide, a podcast that explores the link between academic and industry insights about financial decision making, and his book, Your Future Self: How to Make Tomorrow Better Today, was published in 2023.
His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University.
Hal publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He is chair of the marketing area at UCLA, an affiliate of Ideas42, and a team scientist at the Behavior Change for Good initiative. The recipient of numerous teaching awards, Hershfield was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education website Poets & Quants
He is the host of The Behavioral Divide, a podcast that explores the link between academic and industry insights about financial decision making, and his book, Your Future Self: How to Make Tomorrow Better Today, was published in 2023.
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