
Creator of LSE’s Department of Psychological and Behavioral Science, Paul’s research passion comes from his interest in investigating how characteristics such as social class and belief systems are recognised or diminished in different environments.
Author of “Happiness by Design” and “Happy Ever After,” his MINDSPACE checklist, created for the UK government’s Behavioral Insights Team, helps both public and private organisations nudge consumer, employee and employer behavior. Paul was named one of the 100 most influential academics globally and has worked with a number of government bodies and Fortune 500 companies on how to embed behavioral science and the science of happiness into organisations. His academic papers have been cited more than 34,000 times.
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