Noora Malmi

Noora is an Associate, based in our Helsinki office. She joined the team first through an internship and returned as a full-time Associate after graduating from Aalto University School of Business.

Joined the firm in 2020

MSc. Accounting from Aalto University and CEMS MIM Aalto University and Stockholm School of Economics

Why Strategy&

I joined Strategy& through an internship. During this time Strategy& Helsinki really proved to be an ambitious team driven to perform both individually and at the team level, which is visible through everyone always helping each other despite their busy calendars. We’re all engaged in team development and enjoy a flat hierarchy, which are great for the team culture. The projects are versatile, challenging and utilize the broad international network. For me, this makes Strategy& the perfect environment to develop both professionally and personally.

How did you experience the onboarding to Strategy&

Joining the team was easy – starting with informal conversations to meet the team, moving onto more official trainings and onboarding. Everyone was welcoming and my ideas and involvement was encouraged right from the start. It was certainly a ‘learning by doing’ approach to onboarding, as I very quickly had the chance to take roles in proposal and project work. This was helpful for onboarding, as it really allowed me to get to know the team very quickly and see the Strategy& way of working right away.

What has been your most rewarding project to date

It would be a strategic transformation project in the transportation industry. The client had some abstract strategic goals, and needed support in translating these into a strategy and execution plan, building on the capabilities of the organization. We had an extremely collaborative project with the client, where in the fairly short time span it was clearly visible how the organization’s ambitions grew, their team members truly bought in to the joint strategic agenda and a clear direction with quantitative targets was defined. While this enabled growth and efficiency and our work brought a much needed level of tangibility to the strategy, the big win was seeing a common group level focus emerge.

Beyond Strategy&

Outside the office I enjoy literally being outside the office - sailing in the Finnish archipelago, gardening at my family’s cabin and trail running. To wind down I love yoga, as well as wining and dining with friends and family.

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