Optimising advertising for a global media company
A major news and media company wanted to evaluate its digital advertising operations and improve the overall performance of ads across platforms. Strategy& conducted a rapid diagnostic of the digital sales ops function (including people, processes, and tech) to develop a baseline assessment of the end-to-end order-to-cash process to understand if it is operating at peak efficiency and effectiveness. As a result of our work, we identified the major root causes behind emerging issues and challenges as well as a list of measures that the company should consider to improve performance.
Exploring virtual reality in sports
A Fortune 100 multinational technology company wanted to harness the momentum of a 3D video acquisition to explore opportunities in immersive sports experiences and quantify value created by participating in highly active space of VR, AR, and broadcast enhancement for sports content. Strategy& was hired to provide strategic insights on sports league and media stakeholders as well as to evaluate the existing sports market and the potential value created by immersive sports video offerings. We developed a partnership and prioritisation strategy, created a product roadmap and consumer use cases, built a sports market sizing model, provided value creation scenarios with year-on-year revenue estimates, determined monetisation strategy, and assessed competitive threats. As a result, we created consensus around product offerings and expected time to achieve substantial revenue; assigned potential value created by the immersive sports video offering; established a partnership, monetisation, and business model strategy for the near and long term; acknowledged both the potential and limitations associated with expanded markets (e.g. global and non-major league sports).
Publishing firm accelerates its print to digital migration
A large publishing firm needed to restructure its business and accelerate it pace of product development. Strategy& helped the client tap into new growth opportunities by building new innovation capabilities. We enabled a separation from a parent company, minimising the impact to overall business; strengthened the client’s business by sharpening the focus on specific growth markets, customer segments, and products; identified new digital capabilities to build in product development and go-to market functions; and adjusted the cost structure by optimising and outsourcing non-core back-office functions (such as finance, HR, and IT).
Major news organisation transforms operating model
A major news group wanted to redefine its strategy and prioritise growth opportunities. Strategy& conducted best practice visits, performed a baseline of the news group’s operations, analysed financial implications, identified and prioritised opportunities, and then identified change management and governance implications. As a result of our work, we built a strategy and future operating model for the news organisation.
Information services provider assesses acquisition targets
A large information services provider wanted to determine which one of four acquisitions to pursue in the marketing services space. Strategy& conducted a strategic target assessment and prioritisation of the potential acquisition targets in the following three key dimensions: market attractiveness, strategic outlook at a high level (e.g., competitive advantage, key sources of threats, gaps and challenges, anticipated priorities), and target’s fit with parent company’s six stated strategic objectives.