After bringing a basic connected car service to market, a large OEM was struggling with a clear digital service strategy, systematic evaluation, and portfolio management. Multiple digital teams were working on similar creative ideas, but common end-to-end service delivery processes and responsibilities were not yet defined. Strategy& developed a comprehensive digital service strategy and roadmap, establishing a systematic idea review process and a quantitative evaluation framework. This defined the client’s end-to-end processes (customer, services, partner, and infrastructure management) and allowed the client to build comprehensive business cases.