How to reset costs and reshape your business for growth

A guide to respond and emerge stronger from the COVID-19 crisis

Fit for Growth

CEOs were already juggling cost challenges before the COVID-19 outbreak. Then the world’s 20 largest economies went on lockdown within an eight-week window. Optimism for a quick recovery has evaporated and one big question looms: How do we prepare for a future that will be forever changed, but is still not fully known?

The actions you take now to protect your business are critical for its future success. But what are those actions? Our Fit for Growth approach offers a clear path to emerging stronger from the COVID-19 crisis by helping you re-assess strategic priorities across the value chain to thrive in the new normal.

While most companies will work to protect the bottom line, cost-cutting will not be enough. The global pandemic has upset past beliefs and models about costs. Companies need to cut in a way that doesn't harm growth or chances of survival. With so much change, it’s crucial to reinvent and rebuild for strength and agility.

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Three actions to reset costs and reshape for growth

Strategic priorities, organizational resets, and new ways of operating are all on the table as companies balance cost-cutting with reinvestments for growth. Here are three actions that can help cut the right costs in the right ways and help your business emerge fighting fit from this crisis:

1. Revisit strategic priorities

Focusing on the core capabilities that differentiate your company in the market is a smart way to redirect costs to the right growth drivers.

2. Look for what’s different across the value chain to reset your cost structure

Try to find a combination of “no-regrets moves” (low-risk decisions) and “strategic bets” that are high-reward in the scenario you’re betting on.

3. Bring your people with you into the new way of operating

Isolate and reward the few behaviors that allow your teams to solve problems quickly, then build them into your new way of operating and continue promoting them.

Fit for Growth for the new normal

In the wake of COVID-19, all companies face changing market dynamics and new ways of doing business.

The Fit for Growth approach provides a powerful and complete way to be ready for the new normal and emerge stronger, orchestrating company transformations along five key dimensions.

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Fit For Growth for the new normal
To orchestrate a successful transformation, you need to take a holistic and differentiated approach across five key areas

Develop a clear-eyed strategy

Take another look at your existing strategy and be clear about your must-haves to win in the future — regardless of any economic scenario.

Double down on your differentiating capabilities

Now’s the time to zero-base your cost structure to clarify where to invest and how to pay for it.

Radically transform your cost structure

Revisit your entire cost structure and establish short, mid- and long-term actions to fundamentally adjust for the future.

Reimagine your operating model

Post-crisis reality will challenge today’s operating model across a number of dimensions. Use technology accelerators to better organize and collaborate, strengthening resilience.

Accelerate your cultural evolution

Actively engage the organization to define the required behaviors to build on cultural strengths and own the actions to shape the future.

“81% of CFOs are currently planning cost-containment measures.”

PwC COVID-19 CFO Pulse Survey 4 May 2020

An accelerated approach to start on the path to fitness in six weeks

The Fit for Growth approach leverages a suite of digital assets, deployed virtually, to enable rapid analysis and actionable insights. It generates first results within six weeks while shaping the future path to emerge stronger.

An accelerated approach to getting Fit for Growth in 6 weeks

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Vinay Couto

Vinay Couto

Principal, Strategy& US

Dr. Deniz Caglar

Dr. Deniz Caglar

Principal, Strategy& US

Dr. Michael Wagner

Dr. Michael Wagner

Partner, Fit for Growth EMEA Leader, Strategy& Germany

Mahadeva Matt Mani

Mahadeva Matt Mani

Partner, Strategy& Netherlands

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