Building with purpose

Five imperatives for shaping the cities of the future in the GCC

Viewpoint

The Gulf Cooperation Council (GCC) countries are investing US$1 trillion in their cities. To ensure these investments deliver full and lasting value, the region’s construction sector must elevate its mission. It must build with purpose by addressing five major tensions that affect cities and city builders worldwide: climate change, technological disruption, built-in obsolescence, global uncertainty, and social disconnects.

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Building with purpose requires:

  • Hardwiring sustainability into the GCC’s cities Hardwiring sustainability into the GCC’s cities

    The construction sector can cut emissions, conserve resources, and pursue circularity in design, materials, and methods. Governments can support and accelerate this quest by aligning incentives, policies, and permitting with environmental outcomes.

  • Embracing the digital construction revolution Embracing the digital construction revolution

    The construction sector can boost productivity, reduce costs, and produce step changes in the planning and delivery of infrastructure by adopting e-construction workflows, artificial intelligence (AI), robotics, and modular construction.

  • Extending infrastructure longevity and adaptability Extending infrastructure longevity and adaptability

    The construction sector can use life-cycle planning, predictive maintenance, and modular upgrades to extend asset life, improve cost efficiency, and retrofit existing assets.

  • Localizing supply chains for value creation, resilience, and security Localizing supply chains for value creation, resilience, and security

    The construction sector can strengthen resilience and create in-country value by building a robust regional ecosystem. Governments can accelerate this through clear local content targets, partnerships between international and domestic players, incentives for local manufacturing, and transparent procurement frameworks that attract private investment.

  • Fostering social well-being with inclusion, jobs, and livability Fostering social well-being with inclusion, jobs, and livability

    The construction sector can deliver affordable housing, accessible public spaces, and improved services. Governments can track the societal impact of these efforts using community outcome metrics.

The future of the Gulf’s cities is being shaped by choices made today. If the construction sector and governments commit to building with purpose, the region’s urban skylines will stand not only as monuments of concrete and steel, but also as testaments to foresight, resilience, and inclusive prosperity.

Now is the time to build cities with purpose in the GCC countries. Every construction project, from a single home renovation to a new megacity, presents an opportunity to pursue the five imperatives and capture their interconnected benefits.

The political will and most of the investment is already in place. What’s needed now is a digitally empowered, sustainably minded, locally rooted, socially conscious construction sector. If the sector commits to building with purpose, the region’s city skylines will stand not only as monuments of concrete and steel, but also as testaments to foresight, resilience, and inclusive prosperity.

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Marwan Bejjani

Marwan Bejjani

Partner, Strategy& Middle East

Elias Karam

Elias Karam

Partner, Strategy& Middle East

Jean Aboueid

Jean Aboueid

Principal, Strategy& Middle East

Saad Iskandarani

Saad Iskandarani

Manager, Strategy& Middle East