[Video] Destination Middle East: Boosting the region’s position in global tourism

Tourism represents a significant long-term economic opportunity for the GCC countries and Egypt. To develop the sector, governments need a five-stage journey that: defines the national tourism vision, introduces effective governance structures, identifies and segments target travelers, prepares the destination, and then uses marketing and promotion campaigns to turn interest into bookings. The journey must take advantage of digital technologies and should be regularly reviewed and renewed.

Learn more about the five stage approach in this recent study by the Ideation Center, the leading think tank for Strategy& in the Middle East: Destination Middle East: Boosting the region’s position in global tourism.

Playback of this video is not currently available

2:16

Contact us

Karim Abdallah

Karim Abdallah

Partner, Strategy& Middle East

Marwan Bejjani

Marwan Bejjani

Partner, Strategy& Middle East

Melissa Rizk

Melissa Rizk

Foresight Director, Ideation Center, Strategy& Middle East

Dima Sayess

Dima Sayess

Partner and Ideation Center Lead, Strategy& Middle East

Vivek Madan

Vivek Madan

Partner, Strategy& Middle East

Follow us