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Reinventing the Gulf region

Putting local economies, citizens, and innovation first

IDEATION CENTER INSIGHT

The COVID-19 pandemic has accelerated and amplified the economic, social, and environmental challenges facing the GCC. GCC countries had initiated significant reforms pre-pandemic, which allowed them to respond to the pandemic in a more resilient, dynamic, and digital manner. Now, governments in the region have an opportunity to elevate their aspirational goals and accelerate the speed and scale of regional transformation.

How can GCC governments resolve these challenges, and prepare for the future?

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Taking steps toward reform starts by understanding and resolving five growing tensions and their underlying trends. The tensions—economic and social asymmetry, technological disruption, the impact of aging populations, the polarization of the global order, and the changing nature of institutional trust—are wide-ranging and interconnected. The first step to reform is to ADAPT. 

Explore this interactive tool to learn more about the five growing tensions and their underlying trends.

Adaptation begins with putting local, citizens and innovation first

The urgency of now

The challenges and opportunities ahead of GCC countries have not fundamentally changed, but their urgency has increased. Now is the time to foster a more comprehensive understanding of the region’s tensions and their underlying trends, and to craft and pursue cohesive policies and reforms to resolve them. The region’s future depends on the steps it takes today.

Contact us

Stephen Anderson

Stephen Anderson

Middle East Strategy and Markets Leader, PwC Middle East

Dr. Yahya Anouti

Dr. Yahya Anouti

Partner, Strategy& Middle East

Bahjat El-Darwiche

Bahjat El-Darwiche

Partner, Strategy& Middle East

Dr. Raed Kombargi

Dr. Raed Kombargi

Partner, Strategy& Middle East

Dima Sayess

Dima Sayess

Partner, Strategy& Middle East

Melissa Rizk

Melissa Rizk

Senior Fellow, Ideation Center, Strategy& Middle East

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