Leisure and entertainment in the GCC
Ideation Center Insight
The Gulf Cooperation Council (GCC) countries are investing heavily to develop their leisure and entertainment (L&E) sectors. GCC consumers value L&E offerings and spend a larger share of their monthly income on L&E than those in many other regions. GCC governments have an opportunity to tailor their future investments in the sector to further enhance engagement levels. By doing so, they can improve quality of life and wellbeing, and generate US$3.4 billion annually in increased L&E spending at the GCC level.
Our definition of the L&E sector comprises six categories of activities; which are further segmented and mapped along two dimensions: the level of engagement among participants, and the frequency of the activity.
Using the tabs below, choose a country to explore its L&E sector and compare it to any other country in the GCC.
Based on a survey of 1,200 citizens and residents across the GCC, conducted in September 2018