Salma
Q: What brought you to Strategy&, and how has the journey been so far?
A: I started in management consulting after graduating with a finance degree from the American University of Cairo. I was always drawn to big-picture, purpose-driven work. Strategy& felt like the perfect next step, especially with its strong regional impact.
Since joining, I’ve worked on public sector projects that focus on social impact, something I deeply care about. I’ve also helped shape our office culture in Cairo, strengthening a sense of community within the team.
Q: What’s unique about working at Strategy& in Cairo, and what keeps you engaged along the way?
A: It’s the mix of close-knit team energy with the backing of a global brand. You get room to grow, make a difference, and stay connected to your community, all from your hometown.
The impact of the work, the talent around me, and the constant push to grow are big drivers for me. A real sense of purpose arises when you see your efforts helping shape national agendas.
Hit play: Salma talks consulting by day, DJing by night
This is a place where women thrive. Your voice will be heard, and you’ll be supported every step of the way.
Q: What’s it like being a woman in consulting?
A: It’s both a challenge and a privilege. I’ve had the chance to work on region-shaping initiatives and grow alongside incredibly inspiring women. It’s shown me what’s possible and how important representation really is.
Q: Any advice for women looking to join Strategy& Middle East?
A: Be confident, be curious, and come with purpose. This is a place where women thrive. Your voice will be heard, and you’ll be supported every step of the way.
Q: Beyond your professional role, you also have a creative passion as a DJ. How do you balance these two worlds?
A: It’s all about intention. Consulting is my focus, but when the timing’s right, especially on weekends, I carve out space for music. It’s not about doing it all, it’s about doing what matters, mindfully. DJing also taught me how to craft stories and connect with people, skills I bring into every client engagement.
Q: How are your colleagues or team embracing your passion outside of work?
A: There’s a real respect for individuality at Strategy&. My team celebrates my wins both in the office and behind the decks, and that encouragement helps me show up fully in both worlds.
Q: Any words for those torn between career and personal expression?
A: You don’t have to choose. With intention and balance, your passions can coexist and actually fuel each other. It’s not easy, but it’s worth it.
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