What’s new in this edition
Overall EV interest is high, with 55% of surveyed consumers declaring their intention to buy an EV in the next 2 years. Consumers’ profile is evolving, suggesting EV is approaching a mass market stage.
Norway is the most eReady country, followed by Switzerland, while other countries lag behind. Lack of public charging infrastructure is the key reason for the limited adoption of EVs in countries such as Italy and Spain.
Customer satisfaction with current sales experience continues its decline, requiring OEMs to re-think the customer journey and design a compelling EV-specific experience.
Used EV market is still limited but shows promising growth - it represents a key focus area for OEMs in the coming years as they will need to define EV-specific pre-owned programs.