Fit for Growth

We help the world’s top companies get leaner, stronger, and more ready for growth.

Is your company ready to tackle the intense challenges that business faces today?

Our Fit for Growth* approach is a proven model for unlocking performance that helps companies manage their cost in a more strategic way, allowing them to cut costs and grow stronger at the same time. We offer a clear path to emerging stronger from the COVID-19 crisis by helping you re-assess strategic priorities across the value chain to thrive in the new normal.

See more on how it works

*Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.

To learn more about our collaborative approach to business transformation, check out our book: Fit for Growth

Find out more

The Fit for Growth mini book

Take a look inside the Fit for Growth mini book, a summary of the Fit for Growth book published by Wiley.

The 3 things all high-performing companies do

What sets the world’s top companies apart from their rivals? See how they become fit for growth by building competitive muscle and cutting the corporate fat.

The Fit for Growth Index

A quantitative measure of how well a company connects its cost and growth agendas.

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Vinay Couto

Vinay Couto

Principal, Strategy& US

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