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Smart home of the future: Emerging trends and opportunities

2021-10-18

Our living space is undergoing a major transformation empowered by smart technologies. Meeting rising consumer expectations in modern living has never been more important to industry players who now face unprecedented opportunities brought by the growth of smart home. Beyond residents’ basic demand for functionality, the rapid advancement of technology ushers in a more efficient way of human-oriented interaction to better meet emotional demands of home occupants. As such, the definition of “living space” goes far beyond a combination of physical architecture and interior decorations.

The development of smart home is still at its infancy in China, but some of the leading real estate companies have already embarked on an explorative journey to turn concepts into reality -by experimenting with new ways to meet customer’s demand with the next-generation smart home offerings.

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Tiger Shan

Lead Partner, Strategy& China

Petrel Tang

Partner, Strategy& China

Steven Jiang

Partner, Strategy& China

Tong Zhang

Principal, Strategy& China