Tong Zhang

Tong Zhang

Principal, Strategy& China

Tong Zhang is a Principal with Strategy& China based in Shanghai office, focusing on consumer goods and retail area. With over 10 years’ experiences in consulting and multinational corporates , Mr. Zhang is a seasoned consultant with strong experience in corporate strategy, digital transformation, consumer insights, route-to-market design and transformation, trade and promotion management. Notebly, Mr. Zhang has successfully assisted leading consumer goods company to digitalize and innovate their business, including multichannel design, digital marketing, and business model innovation.

Mr. Zhang holds a bachelor’s degree from Chang’an University, and a MBA degree from Shanghai Jiao Tong University.

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