Economics

Strategy& combines economic, social, and environmental analysis to enable organizations across sectors to solve their most pressing issues


Measuring economic, social, and environmental impact to create sustainable value

Economia orientada para o propósito e sustentabilidade

Impact assessment is essential for informed decisions and effective strategies. At Strategy&, we analyze economic, social, and environmental impacts, identify risks and opportunities, and provide insights that help maximize value and minimize costs. With robust methodologies and a global perspective, we support leaders in defining policies, investments, and projects that drive sustainable growth and competitive advantage.

PwC/Strategy&'s economics experts have the knowledge and skills to develop market analyses and forecasts, impact analyses (whether economic, social, and/or environmental), cost-benefit analyses, or any other support related to economic topics, with the aim of supporting informed decision-making.


Rede global PwC Economics
Specialized expertise in economics

Our team of economists develops targeted approaches to answer your questions, tailoring services to your needs with theoretical and empirical studies and opinions based on recognized methods.

Global Economics Network
PwC Economics global network

Global Economics Network provides access to economics specialists in various markets, with more than 400 professionals in countries such as the UK, Australia, Canada, France, India, Spain, and the USA.

  

How do we support our customers?

Economic, environmental and social impact assessment

PwC supports its clients in identifying and quantifying which are the axes of value creation (or destruction) associated with their activity, that is, we help understand the impacts arising from strategic decisions (ex-ante or ex-post), whether of a project, policy or sector, not only the direct financial effects, but also the economic, social and environmental impacts throughout its value chain.

Economic impact
Refers to the contribution of a company, sector, project, or public policy to the economy in terms of Gross Value Added (GVA) or Gross Domestic Product (GDP). It incorporates the consequences of direct, indirect, and induced impacts across various indicators: profits, wages, investments, taxes, and exports.

Social impact
It incorporates  the effects of a company’s activities, a project or a public policy on society, such as health, education or community support.

Environmental impact
Refers to the impact of a company, sector, project, or public policy on society as a result of greenhouse gas (GHG) emissions, atmospheric emissions, land use, water pollution and waste production.

For this effect, we have developed the PwC Total Impact Tool, which allows us to quickly estimate the environmental and socio-economic footprint of a company, sector or project, based on its level of activity and its supply structure.

Sectorial and macroeconomic analysis

Strategy& has a long record of applying economic tools in new and innovative ways, providing evidence-based insights to support strategic and business planning, by combining economic expertise with PwC’s sector insight.

Sector analysis
The Strategy& team combines its experience in applying advanced economic analysis techniques with its deep sector expertise to support companies and associations in identifying and analysing the main challenges in the sector, as well as the trends that may influence its future development and the strategic opportunities for sectoral enhancement.

Demand and Supply analysis
Our Economics team contributes with specific techniques that help our clients to quantify the markets of interest, forecast their evolution, both on the demand and supply sides (e.g. revenue, supply of intermediate goods, cost of commodities), and understand them better through analyses that include the measurement of price elasticity, demand modelling, among others.

Market concentration analysis
Working alongside companies and legal advisors, we develop economic analysis to explain how competition works in different markets. Our focus is on helping clients establish their case with the competition authorities in a clear, constructive and data-based way.

Macroeconomic analysis
We work with businesses and governments to help assess the impact of the macroeconomy and their chosen markets on their operations and devise strategies to seize opportunities and to prepare for risks and future challenges. We do this by combining the analysis of macroeconomic trends and developments, the forecast of macroeconomic variables and the assessment of a range of economic scenarios.

Development, analysis and programmes’ evaluation (public and private)

At PwC, we believe that to make effective decisions with tangible impact, programs must be well supported since its inception and outcomes must be monitored and evaluated.

Quantifying and explaining the effects of interventions (ongoing or completed project, programme or policy, its design, implementation and results) is essential for policy makers to make informed decisions. Together with the client and other actors of funding practice we develop and discuss the best approach to assess and monitor interventions’ results, through a methodology mix comprised of quantitative and qualitative approaches, resulting in the provision of specific recommendations for action.

Program (public or private, ex-ante or ex-post)

1. Diagnostic reviews
We conduct diagnostic reviews to understand the current state, opportunities, and challenges of specific markets, sectors, trends, and policy areas, and the implications of these.

2. Visioning, planning and strategy
We develop overall visions, plans and strategies for growth and sustainable development. We also produce forecasts, trend analysis and scenario analysis to provide foresight on key policy areas and the implications of these.

3. Project appraisal and prioritisation
We conduct ex-ante assessments of individual, or portfolios of, policies, programs, and investments, to assess trade-offs and guide prioritisation. We believe that to optimise investment and project selection, decisions should be based on a balance of long-term strategies and short-term imperatives.

4. Monitoring
Through program monitoring, we analyse the evolution of a program and its information, compare the actual results with the planned ones, aiming to assess how well the intervention is being implemented. This exercise is an opportunity to take action, making changes to ensure the goals are met.

5. Evaluation
We conduct interim and retrospective assessments of individual, or portfolios of, policies, programs and investments, to evaluate its efficiency, effectiveness, impact, relevance and/or sustainability

Contact us

Cláudia Rocha

Cláudia Rocha

Partner, Contact_Profile_PwC_Strategyand_Portugal