About us

We are PwC’s global strategy consulting firm. From strategy to execution, we work with our clients to be visionary in their ambitions and pragmatic in their implementation


From strategy to Execution

Many strategies fail due to a lack of effective execution. At Strategy&, we work with our clients to solve their toughest problems by coming up with a strategy that is executable – defined by clear choices and a strong vision for the future – all from step one.

We have the required expertise and work hand-in-hand with our colleagues from the PwC network. The result: reliable strategy consulting – from initial analysis to measurable results and sustainable outcomes. Driven by a spirit of innovation and guided by pragmatism, a professional attitude, empathy, and a strong sense of responsibility. This is how we make strategy real at Strategy&.

Our interdisciplinary teams cover every industry sector and functional area. Whether you are challenged with business, financial, regulatory and technological issues or the major transformations of our time: with our expertise and practical experience in strategic consulting, we support clients across industries and functions. For instance, we incorporate ESG strategies into the daily business of automotive manufacturers, support energy suppliers in their digital transformation, or review and optimize the customer strategy of commercial enterprises.

With 4,500 strategy consultants worldwide, we form part of PwC’s network of more than 365,000 employees and its advisory services. In close collaboration, we develop tangible strategies and support our clients from strategy to execution.



Strategies should not fail due to poor implementation. As PwC's global strategy consultancy, we collaborate with our clients to solve their toughest challenges by developing executable strategies and guiding them from initial analysis to measurable results and sustainable outcomes. Driven by innovation and grounded in pragmatism, professionalism, empathy, and a strong sense of responsibility, we bring the necessary expertise and work closely with our colleagues across the PwC network.

Strategy& was established in 2014 through the merger of the management consultancy Booz & Company with PwC. While PwC is one of the world's leading auditing firms, offering comprehensive services in auditing, tax, and management consulting, Strategy& is a dedicated strategy consulting firm and part of the global PwC network. With 4,500 strategy consultants worldwide, Strategy& augments PwC's advisory services with its "strategy-to-execution" approach, supporting leading international companies across various industries in developing and implementing their transformation strategies.

Working at Strategy& means being part of a leading strategy consultancy that fosters a culture of belonging and a family-like atmosphere. Our career structure is individualized and flexible, allowing employees to indicate their preferences for industry-specific and functional focus areas, work internationally, and benefit from numerous training and development opportunities, as well as an open feedback culture. 

Cláudia Rocha, Partner responsável pela Strategy& em Portugal

“Strategy& is a global network of industry leaders who are experts in their fields. In Portugal, we will work closely with this network of Strategy& colleagues from all continents to bring the best of the network's knowledge to our clients in Portugal. This is precisely the unique proposition that PwC brings, reinforced by the launch of Strategy&.”

Cláudia Rocha,Partner responsável pela Strategy& em Portugal

At Strategy&, we enable change and support leading international companies with their transformation. Global in mindset and personal in reaching out, celebrating diverse perspectives comes naturally to us in our work with clients.

Working at our firm, you will experience a true sense of collegiality. We empower every colleague to grow both personally and professionally, and we thoroughly enjoy what we do. At Strategy&, colleagues soon become friends. And collaboration becomes real teamwork. We stand by what we say – and speak clearly about what we do.

Strategy&: our values
Strategy&: como trabalhamos

How we work

At Strategy&, we apply innovative consulting methods to contribute our best to our clients' and firm's success. We are the only at-scale strategy business that is part of a global professional services network with broad and deep capabilities expertise, which means we can show you a clear vision of what is possible right from the start, as well as the choices you need to make to succeed. We have the know-how, technology, and scale to think and deliver big. We combine our powerful foresight with this tangible know-how to help you create a better, more transformative strategy from day one, ensuring results year after year.

Flexible working models are a key prerequisite for us to reconcile the needs of our people with the requirements of our clients. Depending on the project, we may co-locate in one of our Strategy& offices or at the client site, work on a hybrid basis, or work fully remotely. Every Strategy& engagement is unique, tailored according to our clients’ situation, project phase and type of project, and the individual preferences of our teams.

Sectors in which we operate

Our industry consultants combine strategic foresight, deep industry expertise, and practical strategic experience.

Learn more about our services

Our functional teams strengthen our clients’ core capabilities to seize competitive advantage.

Contact us

Cláudia Rocha

Cláudia Rocha

Partner, Contact_Profile_PwC_Strategyand_Portugal