At odds: Company spending and strategy

Fit for Growth Index Profiler results

PwC’s Strategy& Fit for Growth* Index Profiler surveyed more than 1900 executives from companies of all sizes around the world to understand how well they align their strategy and cost agenda.

Most companies' strategies are surprisingly unclear.  82% said their strategy is not well understood across the entire organization.  75% said their capabilities are not materially different or give them real advantage.  74% said their strategy is not often enough articulated into specific actions.  Source: PwC's Strategy&, Fit for Growth Index Profiler, 2013–2017.
A majority of companies allocate time and resources without using a strategic perspective.  Of the executives surveyed... 54% said they cut costs only when markets or events require it.  Source: PwC's Strategy&, Fit for Growth Index Profiler, 2013–2017.
Organizational issues make the problem harder to solve.  Of the executives surveyed... 81% ...say incentives do not clearly support activities and outcomes needed to win. 51% ...said funding for strategic initiatives feels ad hoc or informal. 27% ...said their organization's culture is at odds with their strategic imperatives.  Source: PwC's Strategy&, Fit for Growth Index Profiler, 2013–2017.

Additional industry insights

Retailers strategy and spending are at odds

Strategy& surveyed 100 executives from companies in the retail and consumer products industries to understand how well they align their strategy and cost agenda.

Find out more about Fit for Growth

Few employees are living their company's strategy

Strategy& surveyed 410 employees in the industrial industry to understand how well the companies they worked for lived their strategy.

Find out more about Fit for Growth

Employees see room to educate on strategy

Strategy& surveyed 480 executives from companies in the technology, telecommunications, and media industries to understand how well they align their strategy and cost agenda.

Find out more about Fit for Growth

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Vinay Couto

Vinay Couto

Principal, Strategy& US

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