"The current economic environment requires structured Pricing and Commercial initiatives to create (or preserve) value.
Global economic instability and uncertainty, driven by geopolitical turmoil, supply chain disruptions and tariff wars, are putting severe pressure on companies' profit margins.
Ever-evolving customer requirements and behaviors call for high product personalization, leading to greater production complexity and prompting new business models to emerge, such as servitization and pay-per-use. Additionally, technological disruptions triggered by AI are also reshaping industries, making innovative business models essential for remaining competitive and enhancing customer experience.
To help companies overcome these challenges, PwC Strategy& has developed a holistic approach encompassing multiple dimensions.
This approach is applicable to B2B, B2C and B2B2C companies and is grounded in four main pillars:
- Pricing Excellence;
- Portfolio Optimization;
- Go-to-Market strategy;
- Sales Effectiveness.
This distinctive approach is enabled by multi-competence solutions linked to strategy, managed service and technology, tax and legal services, and M&A transaction support.
Our value proposition stands out due to its comprehensive nature, enabling us to serve our clients throughout the entire process. We oversee every phase, from design to execution, and link the success of the project to its direct impact on profit margin.
Economic downturns directly influence consumer purchasing power, leading to a shift in demand towards more affordable solutions and increasing price sensitivity among customers.
New customer Key Value Drivers (KVDs) are emerging and should therefore be identified to redesign value-based pricing and commercial policies.
The rise of Environmental, Social, and Governance (ESG) regulations, along with heightened expectations from "green" consumers, compels companies to re-evaluate their offerings and protect their brand equity.
